Category Archives: Imaging

Global Desktop 3D Printer Market Rises +27%

According to our latest figures, worldwide shipments of 3D Printers rose +25% year-to-date (YTD) through the first three quarters of 2016 thanks again to shipments of low priced Personal/Desktop 3D Printers.

Of the total 217,073 3D printers shipped year-to-date, 96% of these were Personal/Desktop printers, carrying an average price of just under $1,000.  This represents a 27% year-on-year growth for this sub-category compared to a decline in shipments of -12% YTD in the Industrial/Professional segment which saw only 7,726 units shipped through the first three quarters of 2016. While the market is still largely defined by the shipment of Industrial/Professional printers – which accounted for 78% of the global revenues – the market is clearly settling into two distinctive segments.

Vendor wise, in the Desktop/Personal 3D Printer segment, Taiwan’s XYZprinting remained the global leader so far in 2016, seeing its share grow to 22% through the first three quarters.  This side of the market saw the exit by the #3 global overall player 3D Systems and the continued repositioning of the #1 global 3D Printer market Stratasys of its MakerBot line away from the lowest end.

The Industrial/Professional segment was marked by the official entrance of HP into the space but printers did not begin shipping until the end of the year. While the Industrial/Professional segment has, in general, cooled off in the past few years, the shipment of additive manufacturing devices capable of printing in metal materials was one major bright spot within this category.  This Metal side was not immune to market changes in recent quarters either however, with a slow-down seen in this sub-segment as well in the 2nd half as General Electric (GE) acquired two of the top five metal making 3D Printer companies (Arcam and Concept Laser).

Projections for the full year 2016 remain reserved for the Industrial/Professional market and bullish for the Desktop/Personal market, largely in-line with trends seen through the first three quarters.  Forecasts turn more bullish in the Industrial/Professional sector in 2017 and beyond as the HP and GE ramp results in a return of growth; the Desktop/Personal market is expected to continue its unfettered growth.

by CC

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Tech Predictions: 2017

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In 2017 European PC sales in the business segment are likely to benefit from a gradual pick up of Windows 10 refreshes. In Western Europe in particular, the commercial PC segment is expected to also benefit from the need for enterprise mobility solutions which will be a co-driver in sales of both notebooks and mobile 2-in-1 products.

The consumer PC segment is expected to remain more challenged across Western Europe. There is a possibility that component shortages, which impacted product availability in 2H 2016, will lead to price increases in the first half of 2017which could affect demand. However, on a positive note, the market is likely to benefit from continuing high demand for gaming PCs. While this segment remains small in terms of volume, new technologies – including virtual reality – will also drive growth that will have a positive effect on revenue and margins.

From a wider, macroeconomic perspective, PC sales in a number of EMEA countries are likely to continue to be affected by uncertainties including currency fluctuations and political instability.
Marie-Christine Pygott, Senior Analyst, PCs

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View on Apple
Although you never know what Apple will pull out of the hat when launching new products, the last few years have been quite staid. The last “new” new Apple product was the Watch: but this was heavily trailered so, when it finally arrived, it wasn’t a surprise. We have waited in vain over the years for an Apple TV, and recently yawned when the new MacBook’s Touchbar was announced. In 2017 we have the prospect of yet another phone, the iPhone 8, and not much else.

Except, after much speculation, Apple has acknowledged for the first time that it is investing in autonomous car technology. In a letter to US transport regulators, Apple said the company was “excited about the potential of automated systems in many areas, including transportation”. Apple was first rumoured to be working on an autonomous vehicle in early 2015, when reports suggested that the company already had 600 employees working on an electric car design. Later that year, more rumours suggested that the company hoped to launch an electric car to the public by 2019.

So maybe Apple can surprise us next year. The race for electric vehicles is hotting up, and with the word being that Apple has been in talks to buy luxury-supercar maker McLaren, we may just see a prototype iCar roll onto the stage in 2017 after hearing those words, “one more thing”.
Jeremy Davies, CEO & Co-founder

Enterprise
CONTEXT will be closely tracking the evolution of storage systems and converged architecture: as cloud-managed wireless network service companies slowly but surely replace in-house wireless LAN appliances, we expect continued strong growth on these two fronts. Companies to watch: Cisco Meraki, Open-Mesh, Zebra (part of Extreme Networks), Ruckus.

Sales of solid-state drives (SSDs) have increased throughout 2016 and, for the first time, surpassed those of hard disk drives. As the price of SSDs fall and their capacity increases, 2017 will see this trend continue. In 2014, we predicted that 90% of storage components would be SSDs by 2020, and the industry is well on track to achieve this.
Gurvan Meyer, Senior Research Analyst, Enterprise Team

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Displays
Large Format Display sales in 2017 are expected to continue to grow strongly with demand being driven by the education and corporate sectors. For AV providers, the corporate business market continues to be a huge growth opportunity, with a big shift towards interactive products for meetings rooms, as corporates increasingly collaborate over multiple sites, with numerous remote attendees.  The education market is also expected to be a key driver of growth in the LFD segment with educational institutions increasingly adopting display solutions to change and enhance the ways they communicate with students, staff and visitors.
Lachlan Welsh, Senior Analyst, Displays

Imaging
Printer hardware sales will continue to contract overall, though some segments are expected to register growth in 2017, such as business inkjets with higher end products due to be released in 2017 to compete with laser devices. The shift from hardware to contract sales continues, therefore, the importance of partnerships and focus on channel partners will prevail. HP’s acquisition of Samsung printer business is expected to complete in the second half of 2017, as companies join their efforts aiming to disrupt the A3 copier market business.
Zivile Brazdziunaite, Senior Market Analyst, Imaging

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3D Printing
2017 will continue to see the two sides of 3D printing – the personal/desktop side (those under $5,000) and the industrial/professional side – evolve separately.  Desktop 3D printers will become even more affordable (some already cost as little as $300!) while the some of the world’s biggest brands will increase their presence in the Industrial/Professional market where technology will continue to advance and improve.

Desktop market leader XYZprinting has already expanded its brick-and-mortar retail presence – at Best Buy, Toys-R-Us, and Barnes and Noble in the US, and Darty, Dixons and Media Saturn in Europe – and it is expected to continue with aggressive price points in to promote further retail expansion around the globe. Next year will see HP fully enter the 3D printing world with the first shipments of their professional Multi-Jet Fusion 3D Printers, and a new business is to emerge from GE after their acquisition of two of the top five metal 3D printing companies in 2016.  HP and others will champion a change of focus in the plastics 3D printing market from rapid prototyping to mid-range production.
Chris Connery, Vice President Global Analysis and Research

VR & Gaming
The world of eSports will continue to grow in both popularity and recognition, as a movie is planned starring Will Ferrell on the burgeoning phenomenon. Vendors and retailers will pay more attention to PC gaming as the category offers them the chance to make up for losses in a sector which has been declining in the last few years. High average selling prices for gaming products, excellent attach rates and margins for gaming accessories, and the availability of unsecured consumer borrowing will be major drivers. Virtual reality will also continue to grow in the consumer space, although still at a modest pace. However we expect to see more HMDs going into the B2B and corporate reseller channels for which products such as the Hololens are a gift.
Jonathan Wagstaff, Country Manager UK & Ireland

Smart Home – Battle of the Giants
Back in October 2015 we predicted that new forms of control for smart home devices would stimulate growth in the market. We highlighted three: voice activation, gesture recognition and mind control. The first two are already here: voice control has exploded since Amazon launched the Echo in 2016 and 5 million devices have already been sold. We predict that this trend will grow quickly in 2017 with the Amazon Echo continuing to sell and the launch of Google Home in 2017. Google will apply a massive marketing budget – in the US they are already paying for end-of-gondola slots for Google Home devices.

With this in mind, we see four, and potentially five, giants battling for the smart home in 2017: Amazon, Google, Apple (with Homekit), Samsung (with Smart Things) and Microsoft. The ace up their sleeve for Amazon is entertainment (access to Prime Music), for Google it is search, for Apple and Samsung it is interoperability (potentially using the TV), and for Microsoft it is building out from the PC. We are optimistic that consumers will benefit: with a more coherent offer, small start-ups will no longer be able to create proprietary systems and existing systems will make themselves linkable to the big five in order to survive. It is too early to place bets on a winner, but Amazon has rapidly taken advantage of being first-mover. Gesture control will grow and develop in 2017, but mind control will need to wait for another year!
Adam Simon, Head of Retail

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Thoughts on HP Samsung acquisition

Last month, HP Inc. formally announced its acquisition of Samsung’s printer business in a deal valued at $1.05B – the largest in its history – bringing in 6,500 printing patents, over 1,300 engineers and researchers worldwide, as well as numerous channel partners. The acquisition is expected to be closed within a year, after which Samsung agreed to invest in HP through open market equity purchases of between $100m and $300m.

Their stated ambition? Disruption of the $55B Copier Segment.

But why now? To summarise, as the printed page continues to decline in an era of digitised private and professional communication, printer vendors are fighting it out to sustain revenues and market share. One major opportunity to do so resides in the contractual business space, which holds the promise of additional, ongoing revenues from the sale of supplies and services.

Will it work? Both Samsung and HP have failed in the past to make much headway in a market currently dominated by Xerox, Ricoh, Canon and Konica Minolta. With its acquisition however, HP appears to be in a particularly strong position to accelerate its efforts to crack the copier dealer channel, gain market share, and grow its contractual managed print business.

Indeed, combining Samsung’s A3 know how with its own proprietary technology, HP Inc. is confident that they have a strong value proposition and strategy in place to disturb the copier market space. Its new A3 LaserJet and Page Wide printers mount a comprehensive challenge to A3 incumbents: plugging the gaps in its portfolio, and offering reduced cost per page, affordable colour printing, as well as lower servicing costs for partners.

This being said, these are still early days. Certainly, HP Inc.’s strategy is appropriate, and their offering meets market demands. It is hard however to predict how the channel and HP Inc.’s competitors will respond, and the extent to which they will be able to effectively leverage Samsung’s technology, people, and channel partnerships – a space therefore to watch closely.

by ZB

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3D Printing as a Marketing Tool

In a modern, fast-paced world, people typically spend only a few seconds to decide whether or not they are interested in a product. Marketing executives have the difficult task of finding ways to attract the attention of potential customers. In today’s highly saturated media environment it is really hard to get noticed. So is there a magic pill? Maybe!

The general public is hungry for sensation; it is drawn to anything out of the ordinary. I hope you agree when I say that 3D printing fits this profile perfectly. Anything published on this subject is met with huge interest. At the same time, the 3D-printing community reacts at lightning speed to any new product on the market, be it a movie or a game. Here is fertile soil in which to plant promotional seeds.

Social media works perfectly for everyone,- you don’t have to be connected to 3D printing at all, and still use it to stand out from the crowd. On the other hand, an unknown 3D designer or ‘maker’ can publish his or her creation on a social site and become known to a much wider audience.

The new Pokémon Go game provides a number of great examples. While it was still only available in the US, 3D-printing enthusiasts around the world created dozens of miniature Pokémons. And who wouldn’t want to hold a cute little Pokémon in their hands after catching its virtual twin?

Pikachu

Pikachu caught in the park

 

One designer came up with a 3D-printed phone cover with a targeting tool for catching Pokémons and became a mini-celebrity. Initially, his profile on myminifactory.com had about 10,000 views. When someone liked his design idea and placed a picture on Twitter, the previously unknown designer accumulated nearly 75,000 views within 2 days! By the end of that week about 180,000 people visited his page on the 3D-printing community website. For this type of niche community it is a huge success.

So has anyone thought of using 3D printing as a clever marketing tool? Doing so raises the question of who promotes whom: those in the 3D-printing community who make innovative designs can become the talk of the town, while the producer of a new product who places a 3D-printed replica on a popular social site stands to increase sales. Both sides reap the benefits.

by NF

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Channel to Print Vendors: Clearer labeling is needed!

According to the latest CONTEXT ChannelWatch, European channel players believe print manufacturers could do “a lot more” to stop counterfeit toner cartridges flooding the market.

The call to action for vendors to label their products better comes from over 2,000 business owners and senior managers at key channel businesses across Western Europe. The in-depth report is compiled from interviews with these organisations including resellers, vendors, retailers and distributors.

When asked who they thought could do the most to stop the growing problem of illegal printer consumables in the region, a clear majority (55%) claimed print vendors could do “a lot more”, although a significant minority claimed the channel (37%) and government (35%) could do the same.

When it came to government, however, a large number of respondents (30%) claimed they “don’t know” what role it should take.

The problem as the channel sees it lies in the packaging of illegal toner cartridges.

Over half (58%) of resellers told us it would be easy for them to spot counterfeits, but just 15% of them said they thought it would be simple for their customers.

Clearly labelled packaging (73%) for re-manufactured and legal compatibles was called out as the best solution to the counterfeit problem amongst other suggestions.

Some major print vendors are taking the initiative, raising public awareness, training channel partners, monitoring sales via distribution channels, and most importantly – seizing counterfeit goods and taking their manufacturers and resellers to court.

HP Inc. seized more than 12 million items and enforced over 1800 actions across EMEA between 2011 and 2015, while Kyocera seized €10m worth of counterfeit goods in FY 2015. But between just April and May this year Kyocera reported the capture of goods worth over €5m – an indication of the escalating scale of the problem.

Some vendors have also responded with secure holographic seals, serial numbers and other innovative features to help distinguish genuine from counterfeit products.

The new ChannelWatch report from CONTEXT covers this and other key channel trends in detail, shining an important light on what resellers from the UK, Spain, Portugal, France, Germany and Italy really think. To request a copy of the report or to speak to someone, please contact tgibbons@contextworld.com.

by TG

 

 

 

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HP’s first 3D Printers are Evolutionary but their entrance into the market is Revolutionary

Earlier today, on the 17th May at the RAPID 3D Printing and Additive Manufacturing conference in Orlando Florida, HP Inc announced the first products to use the company’s new Multi-Jet Fusion (MJF) 3D printing technology, previously announced in 2014. The first two products, set for delivery later this year, are the Jet Fusion 3D 3200 and the Jet Fusion 4200 and allow for an open platform of print materials with initial focus on Nylon. Prices will start from $130,000. As planned all along, HP’s entrance into the 3D Printing industry will be on the Industrial/Professional side as opposed to Desktop/Personal side of the market, leveraging value-added resellers capable of sales and services of these machines into defined vertical market segments.

The technology offers some great evolutionary steps in terms of speed, ability to control materials at a voxel level (a voxel is the 3D equivalent of a pixel in 2D printing or in displays) and the ability to eventually use a multitude of different materials. While HP states that its technology is uniquely different, many engineers have noted it to be most like existing Powder Bed Fusion 3D Printers. HP’s Jet Fusion printers indeed are powder based and the material is eventually fused together (instead of being “glued” together) but HP’s technology is unique. Whether or not the technology is revolutionary is too early to tell, however. As the Jet Fusion printers make it to market, and as service bureaus and manufactures alike begin to actually use the Multi-Jet Fusion technology for finished good part production, only then will it be determined how revolutionary the technology is.

What is revolutionary is that a household name like HP has now entered full-force into the 3D printing market with clear intentions not just to dominate each sector in which it participates, but to open up new markets. HP is already talking about future Jet Fusion 3D Printers which will allow for color, offer the ability to print in ceramics and even print embedded electronics.

HP is entering a market still largely centered around the production of prototype parts. The move into finished good production has been mostly by way of the growing Metal 3D Printing sector, with machines finding their way on to shop floors more and more each day as companies such as GE and Boeing use Metal 3D Printers to make finished good parts. Metal 3D Printers sit at the very high end of the market with price points ranging from $500K-$2M+. Although HP will not initially play in the metal side of 3D Printing, the company is keen to point out that its new printer line can offer final part performance in a variety of other materials.

by CC

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Spotlight on 3D Printing

The Global 3D Printer market saw great changes last year with some high profile companies in the additive manufacturing market scaling back their expectations for the newer, desktop side of the market.

Over the course of 2015, the total market saw a growth of +30% in terms of total printers shipped marked by a +33% year-on-year growth for Desktop/Personal printers but -9% fewer Industrial/Professional 3D Printers.

In the Desktop/Personal 3D Printer sector, Taiwanese vendor XYZprinting remained the global leader in Q4’15, extending its share to 31% for the period and 21% for the full calendar year. The 2nd half of the year witnessed the de-emphasis of the sale of Desktop 3D Printers to consumers by former market leaders Stratasys/MakerBot and 3D Systems/Cubify, a mantle picked up by others including XYZprinting and M3D. The period also witnessed the largest crowdsourced effort to date for 3D Printers with the pre-sale of over 16,000 units of the $179 Tiko 3D printer, expected to arrive during 2016.

The Industrial/Professional portion of the 3D Printing market struggled as anticipated in Q4’15. This Industrial/Professional side sector continues to be characterised by a wide range of technologies and price points, catering to a number of vertical markets with no one technology offering a silver bullet for all applications.

Since the 3D Printer industry consists of a wide range of prices for the various types of 3D Printing technologies, the market is often benchmarked not only on units, but also on revenue from the sale of printers. Doing so helps to show the growing importance of Metal 3D Printing overall with 2015 seeing three of the top five vendors all mostly concentrating on metal additive manufacturing (EOS, SLM Solutions and Arcam).

Looking into the future, we are forecasting the total global market for 3D Printing including not only printer Hardware, but also Materials and Services to grow from $4.1B in 2015 to $16.2B by 2020.

We will be hosting a short market briefing this Thursday (21st April, highlighting both market figures and vendor rankings in the 3D Space. To register, simply click here.

by CC

 

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