Tag Archives: market analysis

CeBIT 2017 Points the Way to VR and Smart Device Growth

With 200,000 participants flocking to Hanover this year, the week-long CeBIT show can be an intimidating prospect. Over 3,000 exhibitors set up shop at the world’s biggest technology expo. And while this is not a show for big name product launches, it still provides a very useful snapshot of what’s hot in the tech industry from one year to the next.

This year, as we predicted, there was plenty of buzz around smart devices, the Internet of Things and Virtual Reality (VR)/ Augmented Reality (AR). These, after all, will be the technologies that in years to come delight consumers and power the next generation of European businesses.

VR/AR catches the eye
CeBIT 2017 had a bigger focus on VR/AR than ever before, highlighting the growing maturity of this burgeoning technology. If you were in any doubt of the scale of interest in this space, half of Hall 17 – one of the show’s aircraft hangar-sized expo spaces – was devoted entirely to firms exhibiting VR-related tech. As we predicted at the end of 2016, gaming will continue to drive forward interest in VR on the consumer side. But, as evidenced by its exposure at the business-centric CeBIT show, more and more companies are exploring corporate applications.

Examples included the “Virtofy” VR presentation system, which offers companies an opportunity to demo products and showcase projects to prospective clients/customers. Another interesting use case developed by engineers at the Zwickau University of Applied Sciences incorporates integrated data goggles into the helmets worn by steel workers – designed to flash up safety warnings and the like.

In Hall 2 Intel, in cooperation with Microsoft, presented the dataflow the companies expect in the near future. Based on the BMW i8, Intel presented with the Microsoft AR Hololens how cameras and sensors scan the environment of a future car in order to drive autonomously. Intel predicts that approximately 4000 GB of data will be tracked, processed and uploaded from cars in the future, which creates brand new business scenarios in this market.

IoT everywhere
As we mentioned in December, the Smart Home market is really heating up, with Apple, Google, Amazon, Samsung and Microsoft set to battle it out for hearts and minds in 2017 and beyond. True to form, the Internet of Things formed a major part of CeBIT 2017, with over 270 exhibitors from 29 countries participating. The IoT also had its own spin-off summit at the conference – a first for the organisers and again illustrative of the growing interest in smart products.

The IoT, of course, extends far beyond the smart home. In fact, attendees were treated to demos of everything from smart shirts and dog collars from Telefonica Deutschland, to Toshiba’s industrial applications for the energy sector.

Drones are taking off
The smart device revolution also increasingly extends up into the sky. As evidenced by the buzz at CeBIT, drones are fast carving out an IoT niche of their own. A large outdoor area sponsored by Intel drew many of the crowds, with much attention drawn to the bright orange H520 hexacopter from Chinese firm Yuneec. When combined with an on-board camera and Intel RealSense tech, it’s able to detect movements and distances like the human eye – enabling it to avoid obstacles in flight.

The Drone Park even drew the interest of German Chancellor Angela Merkel and Japanese Prime Minister Shinzo Abe.

by AD

 

 

 

Leave a comment

Filed under Connectivity, gaming, Home automation, IoT, Mobile technology, Retail, Smart Home, Smart Technology, virtual reality, Wearables

Thoughts on HP Samsung acquisition

Last month, HP Inc. formally announced its acquisition of Samsung’s printer business in a deal valued at $1.05B – the largest in its history – bringing in 6,500 printing patents, over 1,300 engineers and researchers worldwide, as well as numerous channel partners. The acquisition is expected to be closed within a year, after which Samsung agreed to invest in HP through open market equity purchases of between $100m and $300m.

Their stated ambition? Disruption of the $55B Copier Segment.

But why now? To summarise, as the printed page continues to decline in an era of digitised private and professional communication, printer vendors are fighting it out to sustain revenues and market share. One major opportunity to do so resides in the contractual business space, which holds the promise of additional, ongoing revenues from the sale of supplies and services.

Will it work? Both Samsung and HP have failed in the past to make much headway in a market currently dominated by Xerox, Ricoh, Canon and Konica Minolta. With its acquisition however, HP appears to be in a particularly strong position to accelerate its efforts to crack the copier dealer channel, gain market share, and grow its contractual managed print business.

Indeed, combining Samsung’s A3 know how with its own proprietary technology, HP Inc. is confident that they have a strong value proposition and strategy in place to disturb the copier market space. Its new A3 LaserJet and Page Wide printers mount a comprehensive challenge to A3 incumbents: plugging the gaps in its portfolio, and offering reduced cost per page, affordable colour printing, as well as lower servicing costs for partners.

This being said, these are still early days. Certainly, HP Inc.’s strategy is appropriate, and their offering meets market demands. It is hard however to predict how the channel and HP Inc.’s competitors will respond, and the extent to which they will be able to effectively leverage Samsung’s technology, people, and channel partnerships – a space therefore to watch closely.

by ZB

Leave a comment

Filed under Imaging