Tag Archives: HP

Global Desktop 3D Printer Market Rises +27%

According to our latest figures, worldwide shipments of 3D Printers rose +25% year-to-date (YTD) through the first three quarters of 2016 thanks again to shipments of low priced Personal/Desktop 3D Printers.

Of the total 217,073 3D printers shipped year-to-date, 96% of these were Personal/Desktop printers, carrying an average price of just under $1,000.  This represents a 27% year-on-year growth for this sub-category compared to a decline in shipments of -12% YTD in the Industrial/Professional segment which saw only 7,726 units shipped through the first three quarters of 2016. While the market is still largely defined by the shipment of Industrial/Professional printers – which accounted for 78% of the global revenues – the market is clearly settling into two distinctive segments.

Vendor wise, in the Desktop/Personal 3D Printer segment, Taiwan’s XYZprinting remained the global leader so far in 2016, seeing its share grow to 22% through the first three quarters.  This side of the market saw the exit by the #3 global overall player 3D Systems and the continued repositioning of the #1 global 3D Printer market Stratasys of its MakerBot line away from the lowest end.

The Industrial/Professional segment was marked by the official entrance of HP into the space but printers did not begin shipping until the end of the year. While the Industrial/Professional segment has, in general, cooled off in the past few years, the shipment of additive manufacturing devices capable of printing in metal materials was one major bright spot within this category.  This Metal side was not immune to market changes in recent quarters either however, with a slow-down seen in this sub-segment as well in the 2nd half as General Electric (GE) acquired two of the top five metal making 3D Printer companies (Arcam and Concept Laser).

Projections for the full year 2016 remain reserved for the Industrial/Professional market and bullish for the Desktop/Personal market, largely in-line with trends seen through the first three quarters.  Forecasts turn more bullish in the Industrial/Professional sector in 2017 and beyond as the HP and GE ramp results in a return of growth; the Desktop/Personal market is expected to continue its unfettered growth.

by CC

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Thoughts on HP Samsung acquisition

Last month, HP Inc. formally announced its acquisition of Samsung’s printer business in a deal valued at $1.05B – the largest in its history – bringing in 6,500 printing patents, over 1,300 engineers and researchers worldwide, as well as numerous channel partners. The acquisition is expected to be closed within a year, after which Samsung agreed to invest in HP through open market equity purchases of between $100m and $300m.

Their stated ambition? Disruption of the $55B Copier Segment.

But why now? To summarise, as the printed page continues to decline in an era of digitised private and professional communication, printer vendors are fighting it out to sustain revenues and market share. One major opportunity to do so resides in the contractual business space, which holds the promise of additional, ongoing revenues from the sale of supplies and services.

Will it work? Both Samsung and HP have failed in the past to make much headway in a market currently dominated by Xerox, Ricoh, Canon and Konica Minolta. With its acquisition however, HP appears to be in a particularly strong position to accelerate its efforts to crack the copier dealer channel, gain market share, and grow its contractual managed print business.

Indeed, combining Samsung’s A3 know how with its own proprietary technology, HP Inc. is confident that they have a strong value proposition and strategy in place to disturb the copier market space. Its new A3 LaserJet and Page Wide printers mount a comprehensive challenge to A3 incumbents: plugging the gaps in its portfolio, and offering reduced cost per page, affordable colour printing, as well as lower servicing costs for partners.

This being said, these are still early days. Certainly, HP Inc.’s strategy is appropriate, and their offering meets market demands. It is hard however to predict how the channel and HP Inc.’s competitors will respond, and the extent to which they will be able to effectively leverage Samsung’s technology, people, and channel partnerships – a space therefore to watch closely.

by ZB

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3D Printing: Gaining Insights at IMTS and TCT

As head of global analysis and research at CONTEXT I probably spend more time than I’d like in front of a computer screen. But as any analyst will tell you, staring at online spreadsheets is only part of the job. To really understand the industry you need to meet the key players that work in it. Trade shows are a major part of this so it was great to get out recently to two of the biggest around: The International Manufacturing Technology Show (IMTS) in Chicago and TCT in the UK.

I gained some invaluable insight into the industrial and personal IT space, meeting key executives at some of the biggest names in the business, engaging with prospective customers and presenting to attendees.

3DP on the rise
IMTS is a six-day event only held once every two years, so you know it’s going to be big. This year around 115,000 attendees came to Chicago from all over the globe and the focus for many was on 3D printing (3DP) and additive manufacturing (AM). In fact, AM now has its own dedicated front-and-centre section at the show, highlighting the major $5 billion contribution it makes to the total global manufacturing tech market of around $12 billion.

General Electric’s acquisition of the number two and four metal 3D printer makers – SLM Solutions and Arcam AB – for $1.4bn last month continues to validate this market. As did the firm’s joint $81m investment with several other players in plastics 3D printer business Carbon3D. Much of the show focused on where AM goes next – ie whether AM for plastics, which makes up 90% of unit volume and two thirds of global revenues, can move from being used principally for prototyping to short/mid-run manufacturing. We also heard about the role of 3DP and AM in Industry 4.0, which will certainly be one to watch for the future.

The number two 3DP market player, 3D Systems hosted a full day conference at the show where new president and CEO, VJ Joshi introduced an almost entirely new management team to analysts, press and partners. Apart from discovering that he’s brought many of them with him from HP, where he ran the imaging business for two decades, we learned that Joshi has no interest in the 3DP desktop/personal market, which he sees as a distraction.

Meeting and greeting
I’m glad to say the show was a great success in terms of helping to promote what we do at CONTEXT. At the EOS event at IMTS I joined a one-hour Q&A panel on AM, fielding a healthy number of questions and following up with a bunch of interested attendees informally afterwards. I also had meetings with some of the hottest companies around in the space, including HP, Carbon3D, Concept Laser – number two in metals – EnvisionTEC and others.

There was more of the same at TCT in Birmingham, UK. The show focuses on the personal/desktop as well as the industrial/professional market, so there was time to take in showcases from the likes of Ultimaker, Zortrax, MakerBot and Polaroid. Some key takeaways include the delay of the Mattel printer, the forthcoming shipment of Mcor’s repositioned desktop paper/colour printer and new or increased presence from HP, Ricoh and others. On the industrial side, there seems to be a growing number of so-called “hybrid” machines sold by the likes of Sodick which offer AM and traditional manufacturing in one machine.

3dchris1

According to CONTEXT research I presented at the show, the personal/desktop market grew in 1H16 but contracted on the industrial side as management changes and new entrants continue to make an impact. Metal 3D Printing remains a bright spot in that market side along with power-based plastic printers.

CONTEXT will be hosting a 3D Printing Breakfast event at CES in Las Vegas on Thursday, 5th January 2017. To register or for more information, please contact: Theo Gibbons.

by CC

 

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HP’s first 3D Printers are Evolutionary but their entrance into the market is Revolutionary

Earlier today, on the 17th May at the RAPID 3D Printing and Additive Manufacturing conference in Orlando Florida, HP Inc announced the first products to use the company’s new Multi-Jet Fusion (MJF) 3D printing technology, previously announced in 2014. The first two products, set for delivery later this year, are the Jet Fusion 3D 3200 and the Jet Fusion 4200 and allow for an open platform of print materials with initial focus on Nylon. Prices will start from $130,000. As planned all along, HP’s entrance into the 3D Printing industry will be on the Industrial/Professional side as opposed to Desktop/Personal side of the market, leveraging value-added resellers capable of sales and services of these machines into defined vertical market segments.

The technology offers some great evolutionary steps in terms of speed, ability to control materials at a voxel level (a voxel is the 3D equivalent of a pixel in 2D printing or in displays) and the ability to eventually use a multitude of different materials. While HP states that its technology is uniquely different, many engineers have noted it to be most like existing Powder Bed Fusion 3D Printers. HP’s Jet Fusion printers indeed are powder based and the material is eventually fused together (instead of being “glued” together) but HP’s technology is unique. Whether or not the technology is revolutionary is too early to tell, however. As the Jet Fusion printers make it to market, and as service bureaus and manufactures alike begin to actually use the Multi-Jet Fusion technology for finished good part production, only then will it be determined how revolutionary the technology is.

What is revolutionary is that a household name like HP has now entered full-force into the 3D printing market with clear intentions not just to dominate each sector in which it participates, but to open up new markets. HP is already talking about future Jet Fusion 3D Printers which will allow for color, offer the ability to print in ceramics and even print embedded electronics.

HP is entering a market still largely centered around the production of prototype parts. The move into finished good production has been mostly by way of the growing Metal 3D Printing sector, with machines finding their way on to shop floors more and more each day as companies such as GE and Boeing use Metal 3D Printers to make finished good parts. Metal 3D Printers sit at the very high end of the market with price points ranging from $500K-$2M+. Although HP will not initially play in the metal side of 3D Printing, the company is keen to point out that its new printer line can offer final part performance in a variety of other materials.

by CC

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Global 3D Printing Industry Passes 500K Units Shipped

While the global growth of the 3D printing industry in recent years has been phenomenal, with shipments passing the half million mark during the mid-point this year, 2015 has been a difficult year for both the Industrial/Professional segment and the Personal/Desktop segments.

Q3 this year saw long-time industry players Stratasys and 3D Systems continue to struggle. The former again laid off employees from its desktop/personal printer division, MakerBot, and the latter parted ways with its long-time CEO and president.

Both companies posted weak earnings the quarter, showing declines in total revenues of -18% and -9% respectively. But, as anticipated, various players from the 2D printing markets continue to move closer to full entrance into the market. Canon recently showcased an industrial/professional 3D printing machine at a company event in Paris in order to demonstrate technology that will be available under the Canon brand at an undetermined date. While Canon is still dipping its toe in the water, rival Ricoh has entered the market, introducing an industrial laser-sintering machine co-developed with its fellow Japanese company (and long-time industry player) ASPECT, Inc.

As Hewlett Packard splits into HP Inc and HP Enterprise, HP Inc is using 3D printing as a showcase piece for the new company and there are indications that its MultiJet Fusion (MJF) technology will be brought to the professional market in late 2016. It is also continuing to promote a desktop/personal 3D printer alongside its consumer SPROUT PC to showcase its 3D scanning capabilities and the two are reportedly often purchased together via HP.com.

While major 2D printing brands continue to move closer to the 3D printing market, each has opted to enter on the Industrial/Professional side at the moment with the Desktop/Personal printer market still marked by a hodge-podge of printer offerings from long-time additive manufacturing companies, start-ups and regional brands.  In Europe, for example, players like Spain’s BQ, Germany’s German RepRap, Italy’s Sharebot, Poland’s Zortrax, Dutch Ultimaker and the like tend to do well in their region but none enjoy truly global brand recognition yet.  Even the top brand in the world for desktop printers, Taiwan’s XYZprinting, is hardly a household brand showing the nascent nature of this side of the industry.

by CC

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Windows 10 adoption accelerates in early Q4 2015

The adoption rate of PCs pre-installed with Microsoft’s Windows 10 operating system has increased significantly at the beginning of the fourth quarter.

The first two and a half weeks of October 2015, Month 3 after the launch of the new OS, saw a total of 187,000 new Windows 10-based PCs go through Western European distributors, a number that translated into a 34.5% share of the Windows Home and a 14.7% share of the Windows Business segment (including the Windows 7/Windows 10 downgrade version).

Vendors driving the transition to Windows 10 Home in the channel during early October were HP, Acer, Lenovo, ASUS and Toshiba. The majority of new Windows 10 Home PCs sold were notebooks (92%), with detachable or convertible systems accounting for 13% of these. Meanwhile, HP, Fujitsu and Lenovo were driving the transition to Windows 10 Pro. New systems included desktops, notebooks and workstations, with the majority based on the Windows 7/Windows 10 Pro downgrade version of the new operating system.

Despite this significant rise at the start of Q4 2015, the adoption rate continues to be lower than that of most previous versions of Windows, particularly in the Home segment. In 2007, Vista was pre-installed on 67% of new Windows Home PC devices sold by distributors in the first few weeks of Month 3 after launch, while Windows 7 made it to a 76% consumer share in the same period following its 2009 launch and Windows 8 to 83% in 2012. Adoption of the business version of all of Windows 10’s predecessors was slower than that of the Home version but, even so, Windows 7 was preloaded on 63% of Windows business PCs in the first few weeks of Month 3 after its launch. There are a number of reasons for this: Windows 10 was the first operating system to be made available as a free upgrade to many consumer users; the availability of new products was delayed by a late release of t he build; and the transition process has been considerably hampered by high amounts of old PC stock.

by MCP

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3D Printing: Challenges for the IT Channel

Industry analysts are often asked about the “tipping points” for various technologies. The active involvement of the $135bnIT global distribution market may just be one of the major elements that creates such a tipping point for 3D printing.

But there are challenges on both sides of this equation. For major broad-line distributors, many 3D printer companies are just too small to deal with or are too unfamiliar with the IT channel to bother with at the moment. For the manufacturers of the relatively new breed of personal/desktop 3D printers (those mostly under $5K), the IT channel is a strange, gigantic, unknown entity with rigid terms and conditions, which seem unfriendly to newcomers.

Even 3D-printer vendors who have operated in the professional space with larger, more expensive printers seem to be happy with their legacy direct resellers, many of whom they have been partnered with for decades. But the hype of 3D printing over the last few years and the emergence of this desktop/personal breed of 3D Printers (which, to the channel, act and feel much as any other PC peripheral) potentially calls into question the ability of legacy distribution to push the industry to the next level. The technology keeps getting better and the lines between desktop and professional 3D printers continue to blur, but good products are only part of the marketing mix: the industry seems to be begging more and more each day for a closer relationship between 3D printer companies – new and old – and the IT channel.

The entrance into the market of long-time industry stalwart HP will help. HP knows the IT channel and the IT channel knows HP. HP Inc’s entrance into this market in 2016 will be from the PC side of the split company and will continue to legitimize the technology both on a broad level and within IT circles. This entry will be in the professional space, not the desktop printer space; however, many assume that HP desktop 3D printers will not be too far behind as both the PC industry and HP desperately search for new areas of growth.

While HP’s entrance into the market may indeed be a tipping point, strides are already being made in the nascent desktop 3D printer market, with the top brand in the space, XYZprinting, being an excellent example of this. Part of this company’s success can be attributed to its familiarity with the IT channel through other products in their portfolio, which allows it to quickly place its 3D printers in the global IT distribution market. Stratasys/MakerBot has also been seen to be embracing the channel more, as has 3D Systems (and vice versa: the channel is embracing them). Regional brands can also be found in IT distribution across the globe, collectively allowing this segment to see a 249% year-on-year growth in sell-through from Q2 2014 to Q2 2015 in the EMEA region alone.

So, as the IT channel continues to look for ways to grow beyond single-digit rates and 3D printing looks for ways to get printers into the hands of SMBs, educational institutions, engineering labs and the like, it seems inconceivable that the two cannot grow together.

by CC

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