Category Archives: 3D Printing

Global Desktop 3D Printer Market Rises +27%

According to our latest figures, worldwide shipments of 3D Printers rose +25% year-to-date (YTD) through the first three quarters of 2016 thanks again to shipments of low priced Personal/Desktop 3D Printers.

Of the total 217,073 3D printers shipped year-to-date, 96% of these were Personal/Desktop printers, carrying an average price of just under $1,000.  This represents a 27% year-on-year growth for this sub-category compared to a decline in shipments of -12% YTD in the Industrial/Professional segment which saw only 7,726 units shipped through the first three quarters of 2016. While the market is still largely defined by the shipment of Industrial/Professional printers – which accounted for 78% of the global revenues – the market is clearly settling into two distinctive segments.

Vendor wise, in the Desktop/Personal 3D Printer segment, Taiwan’s XYZprinting remained the global leader so far in 2016, seeing its share grow to 22% through the first three quarters.  This side of the market saw the exit by the #3 global overall player 3D Systems and the continued repositioning of the #1 global 3D Printer market Stratasys of its MakerBot line away from the lowest end.

The Industrial/Professional segment was marked by the official entrance of HP into the space but printers did not begin shipping until the end of the year. While the Industrial/Professional segment has, in general, cooled off in the past few years, the shipment of additive manufacturing devices capable of printing in metal materials was one major bright spot within this category.  This Metal side was not immune to market changes in recent quarters either however, with a slow-down seen in this sub-segment as well in the 2nd half as General Electric (GE) acquired two of the top five metal making 3D Printer companies (Arcam and Concept Laser).

Projections for the full year 2016 remain reserved for the Industrial/Professional market and bullish for the Desktop/Personal market, largely in-line with trends seen through the first three quarters.  Forecasts turn more bullish in the Industrial/Professional sector in 2017 and beyond as the HP and GE ramp results in a return of growth; the Desktop/Personal market is expected to continue its unfettered growth.

by CC

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Tech Predictions: 2017

Untitled.pngPC’s in 2017
In 2017 European PC sales in the business segment are likely to benefit from a gradual pick up of Windows 10 refreshes. In Western Europe in particular, the commercial PC segment is expected to also benefit from the need for enterprise mobility solutions which will be a co-driver in sales of both notebooks and mobile 2-in-1 products.

The consumer PC segment is expected to remain more challenged across Western Europe. There is a possibility that component shortages, which impacted product availability in 2H 2016, will lead to price increases in the first half of 2017which could affect demand. However, on a positive note, the market is likely to benefit from continuing high demand for gaming PCs. While this segment remains small in terms of volume, new technologies – including virtual reality – will also drive growth that will have a positive effect on revenue and margins.

From a wider, macroeconomic perspective, PC sales in a number of EMEA countries are likely to continue to be affected by uncertainties including currency fluctuations and political instability.
Marie-Christine Pygott, Senior Analyst, PCs

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View on Apple
Although you never know what Apple will pull out of the hat when launching new products, the last few years have been quite staid. The last “new” new Apple product was the Watch: but this was heavily trailered so, when it finally arrived, it wasn’t a surprise. We have waited in vain over the years for an Apple TV, and recently yawned when the new MacBook’s Touchbar was announced. In 2017 we have the prospect of yet another phone, the iPhone 8, and not much else.

Except, after much speculation, Apple has acknowledged for the first time that it is investing in autonomous car technology. In a letter to US transport regulators, Apple said the company was “excited about the potential of automated systems in many areas, including transportation”. Apple was first rumoured to be working on an autonomous vehicle in early 2015, when reports suggested that the company already had 600 employees working on an electric car design. Later that year, more rumours suggested that the company hoped to launch an electric car to the public by 2019.

So maybe Apple can surprise us next year. The race for electric vehicles is hotting up, and with the word being that Apple has been in talks to buy luxury-supercar maker McLaren, we may just see a prototype iCar roll onto the stage in 2017 after hearing those words, “one more thing”.
Jeremy Davies, CEO & Co-founder

Enterprise
CONTEXT will be closely tracking the evolution of storage systems and converged architecture: as cloud-managed wireless network service companies slowly but surely replace in-house wireless LAN appliances, we expect continued strong growth on these two fronts. Companies to watch: Cisco Meraki, Open-Mesh, Zebra (part of Extreme Networks), Ruckus.

Sales of solid-state drives (SSDs) have increased throughout 2016 and, for the first time, surpassed those of hard disk drives. As the price of SSDs fall and their capacity increases, 2017 will see this trend continue. In 2014, we predicted that 90% of storage components would be SSDs by 2020, and the industry is well on track to achieve this.
Gurvan Meyer, Senior Research Analyst, Enterprise Team

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Displays
Large Format Display sales in 2017 are expected to continue to grow strongly with demand being driven by the education and corporate sectors. For AV providers, the corporate business market continues to be a huge growth opportunity, with a big shift towards interactive products for meetings rooms, as corporates increasingly collaborate over multiple sites, with numerous remote attendees.  The education market is also expected to be a key driver of growth in the LFD segment with educational institutions increasingly adopting display solutions to change and enhance the ways they communicate with students, staff and visitors.
Lachlan Welsh, Senior Analyst, Displays

Imaging
Printer hardware sales will continue to contract overall, though some segments are expected to register growth in 2017, such as business inkjets with higher end products due to be released in 2017 to compete with laser devices. The shift from hardware to contract sales continues, therefore, the importance of partnerships and focus on channel partners will prevail. HP’s acquisition of Samsung printer business is expected to complete in the second half of 2017, as companies join their efforts aiming to disrupt the A3 copier market business.
Zivile Brazdziunaite, Senior Market Analyst, Imaging

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3D Printing
2017 will continue to see the two sides of 3D printing – the personal/desktop side (those under $5,000) and the industrial/professional side – evolve separately.  Desktop 3D printers will become even more affordable (some already cost as little as $300!) while the some of the world’s biggest brands will increase their presence in the Industrial/Professional market where technology will continue to advance and improve.

Desktop market leader XYZprinting has already expanded its brick-and-mortar retail presence – at Best Buy, Toys-R-Us, and Barnes and Noble in the US, and Darty, Dixons and Media Saturn in Europe – and it is expected to continue with aggressive price points in to promote further retail expansion around the globe. Next year will see HP fully enter the 3D printing world with the first shipments of their professional Multi-Jet Fusion 3D Printers, and a new business is to emerge from GE after their acquisition of two of the top five metal 3D printing companies in 2016.  HP and others will champion a change of focus in the plastics 3D printing market from rapid prototyping to mid-range production.
Chris Connery, Vice President Global Analysis and Research

VR & Gaming
The world of eSports will continue to grow in both popularity and recognition, as a movie is planned starring Will Ferrell on the burgeoning phenomenon. Vendors and retailers will pay more attention to PC gaming as the category offers them the chance to make up for losses in a sector which has been declining in the last few years. High average selling prices for gaming products, excellent attach rates and margins for gaming accessories, and the availability of unsecured consumer borrowing will be major drivers. Virtual reality will also continue to grow in the consumer space, although still at a modest pace. However we expect to see more HMDs going into the B2B and corporate reseller channels for which products such as the Hololens are a gift.
Jonathan Wagstaff, Country Manager UK & Ireland

Smart Home – Battle of the Giants
Back in October 2015 we predicted that new forms of control for smart home devices would stimulate growth in the market. We highlighted three: voice activation, gesture recognition and mind control. The first two are already here: voice control has exploded since Amazon launched the Echo in 2016 and 5 million devices have already been sold. We predict that this trend will grow quickly in 2017 with the Amazon Echo continuing to sell and the launch of Google Home in 2017. Google will apply a massive marketing budget – in the US they are already paying for end-of-gondola slots for Google Home devices.

With this in mind, we see four, and potentially five, giants battling for the smart home in 2017: Amazon, Google, Apple (with Homekit), Samsung (with Smart Things) and Microsoft. The ace up their sleeve for Amazon is entertainment (access to Prime Music), for Google it is search, for Apple and Samsung it is interoperability (potentially using the TV), and for Microsoft it is building out from the PC. We are optimistic that consumers will benefit: with a more coherent offer, small start-ups will no longer be able to create proprietary systems and existing systems will make themselves linkable to the big five in order to survive. It is too early to place bets on a winner, but Amazon has rapidly taken advantage of being first-mover. Gesture control will grow and develop in 2017, but mind control will need to wait for another year!
Adam Simon, Head of Retail

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3D Printing: Gaining Insights at IMTS and TCT

As head of global analysis and research at CONTEXT I probably spend more time than I’d like in front of a computer screen. But as any analyst will tell you, staring at online spreadsheets is only part of the job. To really understand the industry you need to meet the key players that work in it. Trade shows are a major part of this so it was great to get out recently to two of the biggest around: The International Manufacturing Technology Show (IMTS) in Chicago and TCT in the UK.

I gained some invaluable insight into the industrial and personal IT space, meeting key executives at some of the biggest names in the business, engaging with prospective customers and presenting to attendees.

3DP on the rise
IMTS is a six-day event only held once every two years, so you know it’s going to be big. This year around 115,000 attendees came to Chicago from all over the globe and the focus for many was on 3D printing (3DP) and additive manufacturing (AM). In fact, AM now has its own dedicated front-and-centre section at the show, highlighting the major $5 billion contribution it makes to the total global manufacturing tech market of around $12 billion.

General Electric’s acquisition of the number two and four metal 3D printer makers – SLM Solutions and Arcam AB – for $1.4bn last month continues to validate this market. As did the firm’s joint $81m investment with several other players in plastics 3D printer business Carbon3D. Much of the show focused on where AM goes next – ie whether AM for plastics, which makes up 90% of unit volume and two thirds of global revenues, can move from being used principally for prototyping to short/mid-run manufacturing. We also heard about the role of 3DP and AM in Industry 4.0, which will certainly be one to watch for the future.

The number two 3DP market player, 3D Systems hosted a full day conference at the show where new president and CEO, VJ Joshi introduced an almost entirely new management team to analysts, press and partners. Apart from discovering that he’s brought many of them with him from HP, where he ran the imaging business for two decades, we learned that Joshi has no interest in the 3DP desktop/personal market, which he sees as a distraction.

Meeting and greeting
I’m glad to say the show was a great success in terms of helping to promote what we do at CONTEXT. At the EOS event at IMTS I joined a one-hour Q&A panel on AM, fielding a healthy number of questions and following up with a bunch of interested attendees informally afterwards. I also had meetings with some of the hottest companies around in the space, including HP, Carbon3D, Concept Laser – number two in metals – EnvisionTEC and others.

There was more of the same at TCT in Birmingham, UK. The show focuses on the personal/desktop as well as the industrial/professional market, so there was time to take in showcases from the likes of Ultimaker, Zortrax, MakerBot and Polaroid. Some key takeaways include the delay of the Mattel printer, the forthcoming shipment of Mcor’s repositioned desktop paper/colour printer and new or increased presence from HP, Ricoh and others. On the industrial side, there seems to be a growing number of so-called “hybrid” machines sold by the likes of Sodick which offer AM and traditional manufacturing in one machine.

3dchris1

According to CONTEXT research I presented at the show, the personal/desktop market grew in 1H16 but contracted on the industrial side as management changes and new entrants continue to make an impact. Metal 3D Printing remains a bright spot in that market side along with power-based plastic printers.

CONTEXT will be hosting a 3D Printing Breakfast event at CES in Las Vegas on Thursday, 5th January 2017. To register or for more information, please contact: Theo Gibbons.

by CC

 

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3D Printing as a Marketing Tool

In a modern, fast-paced world, people typically spend only a few seconds to decide whether or not they are interested in a product. Marketing executives have the difficult task of finding ways to attract the attention of potential customers. In today’s highly saturated media environment it is really hard to get noticed. So is there a magic pill? Maybe!

The general public is hungry for sensation; it is drawn to anything out of the ordinary. I hope you agree when I say that 3D printing fits this profile perfectly. Anything published on this subject is met with huge interest. At the same time, the 3D-printing community reacts at lightning speed to any new product on the market, be it a movie or a game. Here is fertile soil in which to plant promotional seeds.

Social media works perfectly for everyone,- you don’t have to be connected to 3D printing at all, and still use it to stand out from the crowd. On the other hand, an unknown 3D designer or ‘maker’ can publish his or her creation on a social site and become known to a much wider audience.

The new Pokémon Go game provides a number of great examples. While it was still only available in the US, 3D-printing enthusiasts around the world created dozens of miniature Pokémons. And who wouldn’t want to hold a cute little Pokémon in their hands after catching its virtual twin?

Pikachu

Pikachu caught in the park

 

One designer came up with a 3D-printed phone cover with a targeting tool for catching Pokémons and became a mini-celebrity. Initially, his profile on myminifactory.com had about 10,000 views. When someone liked his design idea and placed a picture on Twitter, the previously unknown designer accumulated nearly 75,000 views within 2 days! By the end of that week about 180,000 people visited his page on the 3D-printing community website. For this type of niche community it is a huge success.

So has anyone thought of using 3D printing as a clever marketing tool? Doing so raises the question of who promotes whom: those in the 3D-printing community who make innovative designs can become the talk of the town, while the producer of a new product who places a 3D-printed replica on a popular social site stands to increase sales. Both sides reap the benefits.

by NF

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Why Makers are not Consumers in 3D Printing

The mainstream curiosity for 3D printing seemed to hit its apex between 2012 and 2014: a period in which the market witnessed sizable growth with sales of personal/desktop 3D printers doubling each consecutive year. Sales subsided a little in 2015 when there was year-on-year market growth of just 33% rather than the 124% seen from 2013 to 2014. Demand remains, however, as shown by lower prices, new brands entering the market and the emergence of even lower price points. The interest in this area is especially evident from recent Kickstarter campaigns from Tiko and OLO, both of which set records and saw pre-orders in excess of 16,000 units each!

But who is buying these printers? General, at-home consumers? Surely not. To the uninitiated, 3D printing can seem novel and fun and, no doubt, some uninformed consumers have purchased devices only to be disillusioned by how hard they are to actually use. This is what separates Consumers from Makers. Makers like to tinker and “make” things (not just consume them). For example, one of the details of desktop 3D printing that is rarely talked about is the effect that the materials used have on how easy the printer is to use.

I am a maker who purchased a 3D printer over a year ago and I use my printer on a daily basis, with my usage growing all the time. Here is what I’ve learned. I purchased a delta-style FDM printer (the most popular type of desktop machine) and have come to recognize that even when considering only the various plastics suitable for material extrusion printers there is quite a variety and each operates in its own way.

Materials include nylon (very durable, but vulnerable to water), acrylics (for smaller items with much detail), PET and its derivatives (to make plastic bottles and food containers), ABS (made from petroleum products, strong and durable) and many others, such as glow in the dark plastic or even clay for making crockery. Some personal 3D printers can also create objects in “wood” which is, of course, actually a mixture of plastics and wood filament that can be melted without burning.

elephant

The most popular material for personal 3D printers is biodegradable thermoplastic PLA, produced from renewable resources such as corn. It is the best material for beginners as it sticks well to the surface of the printer’s bed (build plate), solidifies quickly, and provides fairly predictable results. I would recommend those who are taking their first steps in 3D printing use the same material until they start to get a feel for their printer. Once someone has chosen to become a 3D printing maker, learning the qualities of different materials is a priority because it is essential that the temperature, printing speed, extrusion rate, retraction distance and so on are adjusted to the correct levels for each material. Many of these adjustments can (or cannot) be done by way of “slicer” software – another nuance of desktop 3D printing that keeps it from becoming more mainstream.

FDM printers not only have different plastics that require different trial-and-error settings, but different brands’ versions of the same materials are often different (because manufacturers may use different additives, for example). The final print result may vary, even when using material from the same manufacturer, when a different colour is used.

As a result, when trying out a new material, there is always a risk of layers sagging or the printer nozzle becoming clogged. The same can happen if the wrong temperature is selected or as a result of inaccurate bed levelling. There is no WYSIWYG in desktop 3D printing, that’s for sure.

While these nuances might be quite frustrating for a general consumer, such tinkering is what makers live for. This is what makes 3D printing a hobby, which I continue to enjoy. The great variety of materials available creates a vast landscape where those who love new technologies and love to experiment can find many exciting turns and challenges and develop new skills. Here designers and engineers can implement their ideas and fulfill their ambitions – the possibilities are limitless!

by NF

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HP’s first 3D Printers are Evolutionary but their entrance into the market is Revolutionary

Earlier today, on the 17th May at the RAPID 3D Printing and Additive Manufacturing conference in Orlando Florida, HP Inc announced the first products to use the company’s new Multi-Jet Fusion (MJF) 3D printing technology, previously announced in 2014. The first two products, set for delivery later this year, are the Jet Fusion 3D 3200 and the Jet Fusion 4200 and allow for an open platform of print materials with initial focus on Nylon. Prices will start from $130,000. As planned all along, HP’s entrance into the 3D Printing industry will be on the Industrial/Professional side as opposed to Desktop/Personal side of the market, leveraging value-added resellers capable of sales and services of these machines into defined vertical market segments.

The technology offers some great evolutionary steps in terms of speed, ability to control materials at a voxel level (a voxel is the 3D equivalent of a pixel in 2D printing or in displays) and the ability to eventually use a multitude of different materials. While HP states that its technology is uniquely different, many engineers have noted it to be most like existing Powder Bed Fusion 3D Printers. HP’s Jet Fusion printers indeed are powder based and the material is eventually fused together (instead of being “glued” together) but HP’s technology is unique. Whether or not the technology is revolutionary is too early to tell, however. As the Jet Fusion printers make it to market, and as service bureaus and manufactures alike begin to actually use the Multi-Jet Fusion technology for finished good part production, only then will it be determined how revolutionary the technology is.

What is revolutionary is that a household name like HP has now entered full-force into the 3D printing market with clear intentions not just to dominate each sector in which it participates, but to open up new markets. HP is already talking about future Jet Fusion 3D Printers which will allow for color, offer the ability to print in ceramics and even print embedded electronics.

HP is entering a market still largely centered around the production of prototype parts. The move into finished good production has been mostly by way of the growing Metal 3D Printing sector, with machines finding their way on to shop floors more and more each day as companies such as GE and Boeing use Metal 3D Printers to make finished good parts. Metal 3D Printers sit at the very high end of the market with price points ranging from $500K-$2M+. Although HP will not initially play in the metal side of 3D Printing, the company is keen to point out that its new printer line can offer final part performance in a variety of other materials.

by CC

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Spotlight on 3D Printing

The Global 3D Printer market saw great changes last year with some high profile companies in the additive manufacturing market scaling back their expectations for the newer, desktop side of the market.

Over the course of 2015, the total market saw a growth of +30% in terms of total printers shipped marked by a +33% year-on-year growth for Desktop/Personal printers but -9% fewer Industrial/Professional 3D Printers.

In the Desktop/Personal 3D Printer sector, Taiwanese vendor XYZprinting remained the global leader in Q4’15, extending its share to 31% for the period and 21% for the full calendar year. The 2nd half of the year witnessed the de-emphasis of the sale of Desktop 3D Printers to consumers by former market leaders Stratasys/MakerBot and 3D Systems/Cubify, a mantle picked up by others including XYZprinting and M3D. The period also witnessed the largest crowdsourced effort to date for 3D Printers with the pre-sale of over 16,000 units of the $179 Tiko 3D printer, expected to arrive during 2016.

The Industrial/Professional portion of the 3D Printing market struggled as anticipated in Q4’15. This Industrial/Professional side sector continues to be characterised by a wide range of technologies and price points, catering to a number of vertical markets with no one technology offering a silver bullet for all applications.

Since the 3D Printer industry consists of a wide range of prices for the various types of 3D Printing technologies, the market is often benchmarked not only on units, but also on revenue from the sale of printers. Doing so helps to show the growing importance of Metal 3D Printing overall with 2015 seeing three of the top five vendors all mostly concentrating on metal additive manufacturing (EOS, SLM Solutions and Arcam).

Looking into the future, we are forecasting the total global market for 3D Printing including not only printer Hardware, but also Materials and Services to grow from $4.1B in 2015 to $16.2B by 2020.

We will be hosting a short market briefing this Thursday (21st April, highlighting both market figures and vendor rankings in the 3D Space. To register, simply click here.

by CC

 

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