Tag Archives: Market intelligence

WannaCry Ransomware Outbreak Drives Surge in Security Software Sales

It’s that time again when hundreds of exhibitors showcase the most relevant IT security solutions and discuss the issues that keep businesses awake at night at this week’s Infosecurity Europe show in London. Ransomware, IoT, Business Email Compromise, these are just some of the hot topics being discussed at the annual event.

It’s been over three weeks since WannaCry caused widespread chaos as it wormed its way through servers and PCs across the planet. The threat itself has at this stage largely been contained, but now the dust has settled on one of the highest profile malware campaigns in recent memory, we thought it would be useful to examine whether there’s been any impact on channel sales.

The 4000% year over year increase in Week 20 security sales is a strong indicator that organisations have indeed been prompted by the ransomware outbreak to invest in cybersecurity tools.

A global incident
Cyber attack campaigns don’t come much bigger than WannaCry. The exact scale of the incident is still not fully known, but after less than two days the ransomware had infected over 200,000 users and organisations across 150 countries, according to Europol. In fact, the total number of infections could now be in the millions, according to reports. It featured two NSA exploits, dubbed DoublePulsar and EternalBlue, which had been published online by a group known as the Shadow Brokers. It’s widely believed that another group then took these and repackaged them so that, once on a target network, the malware searched worm-like for other machines to infect, both inside that network and externally.

The speed and scale with which WannaCry spread raises some interesting questions about the state of security in many organisations. For one thing, it exploited a known Windows vulnerability, patched weeks earlier by Microsoft after the NSA informed the company. That tells us many organisations and consumers fail to follow best practice security by keeping their systems up-to-date at all times.

It also highlighted the catastrophic real-world impact that malicious code can have. Scores of NHS organisations were affected and had to shut down key IT systems, causing the cancellation of operations, chemotherapy sessions and other patient appointments. For companies, a similar outcome will have led to lost productivity and service outages, impacting the bottom line and brand reputation.

Prioritising security
It’s perhaps not surprising, therefore, that CONTEXT data tells us the WannaCry outbreak generated a significant rise in cybersecurity channel sales. We tracked license sales for two categories: Security Suites and Mail Security. The combined figures reveal that sales increased by 4,090 times from week 20 in 2016 to week 20 in 2017. More telling still is the fact that 1.2 million units were sold in the weeks post-WannaCry, compared to a normal run-rate of 20-50,000 units per week.

Cybersecurity specialists need to tread a fine line when engaging with prospective customers, between educating the market and straying into the territory of over-hyping threats to sell products. Yet the uptick in sales following WannaCry shows us that such incidents can certainly focus the minds of IT buyers, and move certain purchases up the priority list.

by MK

Leave a comment

Filed under Enterprise IT, Security, Uncategorized

At the heart of the CIO’s agenda: Business analytics is the stand-out technology investment in 2017

The recently published “State of IT” 2017 annual survey by Salesforce reveals that IT in industry is experiencing the biggest historical shift of its role to date, from a straightforward cost centre to a service delivering value and innovation, the “central nervous system” of modern business, “partnering with departments to orchestrate experiences with connected data sources and new capabilities”.

With this has come a significant change in the role of the Chief information officer (CIO). No longer just there to keep the lights on, the CIO is increasingly at the heart of the enterprise providing more customer-focused business analytics. Vala Afshar, Salesforce Chief Digital Evangelist, writes that “to be successful, modern CIOs must abandon their tendencies toward control and adopt an outlook that is more collaborative and customer-centric than ever.” There is evidence already that this attitude is becoming commonplace, with 61% of IT leaders saying that providing a single view of the customer is a high priority over the next 12–18 months.

Despite this shift, there remains an uncomfortable mismatch between business strategy and expectations, as CIO priorities are evolving rapidly but traditional views of the CIO as chiefly an operational role are yet to be shrugged off. The Salesforce survey found that 77% of IT leaders now view IT as an extension/partner of business units rather than a separate function. Yet a CIO survey by Deloitte’s found that while 78% of the CIOs polled said that strategic alignment on IT was essential to their success, only 36% ranked their organisation as “excellent” or “leading” in this capability.

A look at IT distribution
Like the business CIO, technology distributors worldwide are intent on making analytics a key area of investment. GTDC’s recently published report, “Insights into 2017 – Channel Executives and distribution leaders share their partner perspectives”, considered analytics as a key focus for distributors. Far from being a new area, analytics in 2017 promises distributors further innovation, incremental revenue and profit potential through the development of complex business intelligence (BI) solutions. As one Distribution executive put it:

“We’re using Analytics to identify opportunities for our business partners. For example, bringing new products to partners. We continually do an analysis of customers for the last two years. We have to move faster in investing in some next-generation areas and help our partners learn how to monetize these new opportunities. That’s really key for us.” — Miriam Murphy, Senior Vice President, North Region EMEA, Avnet TS.

Key questions for CONTEXT’s upcoming Channel Research Group
CONTEXT will be exploring the role of BI and analytics in the inaugural meeting of its Channel Research Group on May 30th in London, UK, asking the following questions to its Distribution, Reseller and Vendor partners:

  • What kind of opportunity is BI/Analytics to your business?
  • Has your company benefited from BI/Analytics information provided by a 3rd party?
  • How are you currently investing in BI? Is this for your own business or to help your partners develop BI solutions in their business?

For more information on CONTEXT’s Channel Research Group, please contact us!

by CS

 

Leave a comment

Filed under Enterprise IT, IT Distribution, Market Analysis

Don’t dismiss the Printer

I wondered why IT sales are doing so well, despite these extraordinary, uncertain times with Brexit, growing isolationism across the rest of Europe and insults thrown between Trump and Korea. According to the latest figures from the CONTEXT Distribution panel, revenues are up in the Eurozone by 6.7% compared to last year, with the UK steaming ahead with revenue growth of nearly 13%.

My colleagues are often blogging about the exciting new or “interesting” products that start to appear in our sales data – wearable devices, 3D printers, games consoles, mobile phones. Printers, on the other hand, can sometimes be overlooked but this is a market not to be ignored. In fact, in Germany, which represents around 20% of all revenues we pick up from the Distribution channel for IT products, Printing Consumables is ranked 2nd, behind only mobile computing. A similar picture emerges for France and the UK.

So, what is impacting the print market at the moment? We notice, particularly in the UK, workplaces transforming as millennials are looking beyond the traditional office. Working from home is increasing motivation and productivity and new technology is changing the way we work. Vendors are faced with new opportunities, and are rising to the challenge of how to best support the customers’ needs, be it savings on print costs, digitization, unified platforms – essentially, solutions for wherever your ‘office’ is at this precise moment.

Each quarter, the shift is moving from single to multi-function printers. We demand more from a printer than just printing. Unit sales of Inkjet and Laser multi-function printers grew around 6% in Q1 this year and now account for around 70% of all printers sold in Western Europe.

Inkjets are marking their return in the B2B sector with consistent double digit revenue growth of both the consumer and the business inkjets since Q2 2016. With more emphasis on lower print costs for businesses, vendors, particularly Epson and HP, are moving further into the higher price bands with revenues for business inkjets over Euro 400 growing by 37% year-on-year in Q1 2017. Business inkjets now account for almost 40% of all printer revenue in the SMB channel.

Finally, we’re also seeing a return in consumer confidence in some of the countries that have been struggling in the last couple of years. Spain has demonstrated an overall growth year-on-year of 16% in the print market, with a 12% growth in IT sales overall.

So, World disorder? I guess so, but business goes on and the printer market is still alive and well.

by DC

Leave a comment

Filed under Imaging, Market Analysis

B2B – a risk for the channel or a missed opportunity for tech retailers?

The recent news about Amazon launching its B2B activity in Europe, starting in Germany, has generated a lot of press coverage. In the US it is reported that in the last two years the number of business customers shopping at Amazon has increased from 200,000 to 400,000, so resellers in Europe are concerned. “Amazon’s B2B challenge is a danger for the Channel,” was the headline on CRN UK’s front page.

So is this news a risk to the channel or in fact a missed opportunity for retailers?

Three years ago CONTEXT ran a conference which highlighted the opportunity of what we named “R2B” short for “Retail-to-Business”. Many retailers from across Europe attended this conference, but very few had the real commitment to make it happen. So will the news of Amazon’s arrival in this space make them wonder if they missed an opportunity? Surely if Amazon, with no stores, no experience of providing human-to-human customer service, and no expertise in business IT, can go for this sector, then the tech retailers can do so also.

Successful retailers in B2B are those who have invested in a service capability. Best Buy and the Geek Squad, DixonsCarphone and Knowhow, the Darty van with “le contrat de confiance” emblazoned on it – these are the retailers that have invested in service. Sebastian James, CEO of DixonsCarphone, said at Retail Week Live in March 2015 “if we don’t invest in the whole chain we risk to become irrelevant”. Some etailers have also managed to create a space in this area – an example is LDLC in France which has set up a nationwide network of resellers who help their business customers to install and maintain their IT equipment.

If a retailer is keen to take on Amazon in the B2B area here are the 5 key steps to follow:

  1. Identification and targeting of business customers through the use of CRM and intelligent sales activity – for example, every time a customer asks for a VAT invoice, this is a sure sign that they are a business; or when they purchase more than 2 of any machine, this should be a sign. Human interaction with the customer is important, as well as the posing of key questions online. On Staples website, the very first action is to identify yourself as a business or as a normal customer
  2. Curation of business SKU’s – with the support of vendors, retail is a way of targeting incremental sales from small businesses of less than 25 seats. But it is necessary to have the right products, which are not always made available to retailers. You can buy a Lenovo Thinkpad for a B2B customer on PCWorldbusinessonline, at Amazon.co.uk, at LDLC but not at Fnac, Darty, El Corte Ingles or even Media Saturn.
  3. Category management to drive out the optimal product mix – the business SKU is part of an ecosystem – understanding the upselling opportunities to meet the full needs of the business customer is a key element of success. R2B market data is a vital support for retailers by showing top selling products and typical market baskets.
  4. Service at every stage – the business customer needs service in store, online, at the point of installation and support in maintaining equipment in a functioning state. This is the most demanding element of the proposition in terms of investment. Recently, I asked the CEO of a retailer in the Middle East if he was concerned about Amazon’s purchase of Souk.com, and he said “No! We will differentiate ourselves through our service offering.”
  5. Financing of small businesses – this is a key activity which helps SMB to survive and grow. Healthy credit terms and even loans help small and medium businesses to expand without fear of cashflow shortage.

It is not too late for retailers to enter into this space, and capture a market which is at risk from the ever-innovative and expanding Leviathan which is Amazon.

by AS

Leave a comment

Filed under IT Distribution, Retail, Retail in CONTEXT

3D Printing running shoes: Why the adidas announcement is different!

This month the German footwear brand adidas announced a partnership with 3D Printer start-up Carbon for their Futurecraft 4D program, a new initiative to leverage 3D Printing to make running shoe midsoles. Last year, when first announcing their new Multi Jet Fusion 3D Printing process, HP also announced a partnership with a footwear company (Nike). The past few years have also seen various announcements from New Balance, Under Armour and a host of others. Prior to this announcement from adidas however, most companies touted their use of 3D Printing as a technology to accelerate prototyping or as an “experimental” technology, essentially just beginning to uncover what 3D Printing might be able to do for them. This announcement from adidas takes the industry one step further in that it indicates that it will begin to use the unique Carbon 3D Printing technology (and material) to produce the running soles for its new line by firstly making 5,000 pair this year and then 100,000 pair by next year.

469027

This hits at the heart of the next hurdle for the 3D Printing industry, moving away from just prototyping and cracking more into gargantuan manufacturing industry. 3D printing excels in the production of complex parts, in one-off production, in on-demand and in “mass customization” (think hearing aids and invisible orthodontia braces both of which have been made using 3D Printing for a long time). 3D Printing has not been able to compete against tried-and-true manufacturing techniques like injection-moulding (or “molding” as I spell it) for producing say millions of smartphone cases or office chairs (and maybe never will) but for lower volume production it is now starting to make inroads into mass production.

Carbon’s CLIP 3D Printing technology is a twist on one of the original 3D Printing technologies (there are at least 7 core technologies) and is relatively new to the market. The general technology uses a laser or light source to harden a liquid polymer (plastic) resin material layer-by-layer to build a part from the ground-up (or top down sometimes). The twist on this age old technology (technically called Vat Photopolymerization) is that the Carbon printer allows for this process to be sped up considerably and allows for new materials to be used. While adidas and Carbon noted the longer term intention of offering specialized soles for each purchaser (harkening to the “mass customization” abilities of 3D Printing), what is actually more newsworthy is the mass production aspect of the partnership. As Carbon and others speed up the 3D printing process, this is BIG news in the 3D Printing industry which is definitely looking for a spark to help it move into its next phase of evolution, mass-production.

In the sub-segment of metal 3D Printing (which uses totally different techniques), great progress has already been made moving that side of the industry into production (highlighted and validated most recently by GE’s continued progress in the space) but on the Plastics side of the industry, most printers are still used principally for prototyping (or mass customization and the like as noted above). If adidas and Carbon can fulfill on their promise of producing 100,000 running shoe soles next year economically, then indeed the market will we well on its way from evolving from the $5B industry it is today into a $17B industry in the next 5 years.

by CC

 

Leave a comment

Filed under 3D Printing

TCG Retail Summit – Top Themes for Future Retail Success

Guest blog by Chris Petersen, IMS

The TCG Summit represents a very unique gathering of top European Executives from across Europe. This year’s TCG summit, which was held at the end of March in Berlin, was particularly noteworthy in terms of the dominant recurring themes for future retail success, not only for technology, but all categories of retail. Even though the audience was primarily technology retailer and vendor leaders, innovations highlighted were less about the application of technology in the retail store, and much more about adapting to the most disruptive force in retail today – the omnichannel consumer.

Omnichannel is the New Normal
The underlying theme present in most of the presentations and panel discussions was omnichannel.   The TCG Summit in fact kicked off with Christophe Biget’s presentation focused on “innovation throughout the customer’s journey”.   From “walking in the customers shoes” to “customer centricity”, thought leaders were squarely focused on today’s consumer as a driving force of change in today’s retail.

If anyone had any doubts about omnichannel, it was key topic in almost every presentation and follow up panel discussion. The consensus in many discussions seemed to be that retailing is now moving beyond “omnichannel”.

“Experience is your product”
A top theme of both the presentations and panel discussions was focus on the customer experience as a key differentiator.   Jeffrey Sears from the Modernist group perhaps captured it best with his concept that “your [retailer] experience is your product”.   For traditional bricks and mortar retailers, the DNA now required is creating exceptional store experience as the new differentiator producing disruptive results. Despite all of the disruption from omnichannel, no one was predicting the demise of the retail store anytime soon. Many of the discussion panelists called out the need for new levels of partnership between vendors and retailers to “bring products to life”, particularly in stores.

Indeed, smart home products were frequently mentioned as the “poster child” for requiring hands on customer experience in store.   Smart home products are the growth category of the future that technology retailers are poised to lose … IF retailers don’t deliver an exceptional experience that connects products to the consumer’s life style.

Engagement – Yes we can!
The other underlying theme for future retail success is that retailers must develop internal DNA focused on customer engagement.   In the product centric past, it was enough to build stores, run ads and wait for consumers to come shop.   In today’s omnichannel world, consumers are very proactive and in control of their journey.   To be successful, retailers must focus on innovative ways to move from a passive display to proactive ways to engage customers where they are and how they want to purchase.

Perhaps the highlight presentation of the TCG 2017 Summit was from Nilesh Khalkho, CEO of Sharaf DG. Khalkho provided an amazing visual journey of Sharaf DG’s mantra of “Growing through Differentiation” in an omnichannel environment.   This journey included numerous examples of how retailers, especially technology retailers, will survive and prosper by truly differentiating on customer experience, engagement, and service.   The Sharaf DG story was a highlight that became a “Yes we Can!” rallying cry for what is possible in transforming technology retailing.

The Bottom Line – Results still Count
It is one thing for an executive team to say they are transforming to omnichannel, it is quite another to be able to execute omni-presence, experience and service 24/7/365.   There were a number of speakers and commentaries on the tremendous investments required to be able to create the experience and engagement demanded by today’s consumers.ETCG-Flashback-2017-43-2

As Adam Simon from CONTEXT highlighted, investors in tech retail are still looking for a return on their investment.   But achieving that return will require more than fiscal, operational expertise.   The successes, and the future of technology retail will require innovation on how to leverage talent in new ways that generate connected, customer relationships based upon a differentiated customer experience.

The bottom line for the future retail success – future success will not depend upon the sales transactions made today, but rather upon the customer relationships earned through engagement and services that will generate customer lifetime value.

Leave a comment

Filed under Connectivity, Home automation, IoT, Market Analysis, Mobile technology, Retail, Retail in CONTEXT, Smart Technology

Smart Home survey Latam unveiled

CONTEXT recently expanded its smart-home survey coverage to Latam and Howard Davies, our CEO, presented the results at the recent GTDC conference in Miami.

This category is still in its infancy in Latam but, since things are now moving in the US and the UK, accelerated by the arrival of voice control with Amazon Echo and Google Home, we are keen to establish a baseline.

Here are some interesting findings from the survey:

  • Timescales given in response to the question, “When do you envisage you will have a smart home?” are shortest in Mexico. Brazil and Argentina are next, and Chile is some way behind.
  • It is open season on smart home for the channels – none has established themselves as the natural go-to place: in two countries (Brazil and Argentina) online retailing leads, in two others (Chile and Mexico) DIY is in front. Specialist technology retailers lag throughout Latam, which is surprising.
  • Awareness of voice control is high, in particular Apple Siri. This makes these countries fertile ground for the launch of Amazon Alexa and Google Home although, at the moment, people prefer to use smartphones to access smart home. We think this will change when they see the ease of access voice control provides.
  • Thermostats, lightbulbs, smart plugs, smart doorbells and locks, and smart cameras are the products people are most aware of. Lightbulbs and plugs are the entry products, the ones people are going to buy (intention to purchase > 4%). Smart doorbells and smart sound systems cross this threshold too.
  • Interestingly, leading reasons for purchase differ by country – security in Brazil and Chile, automation and making life easier in Mexico, lowering energy costs in Argentina. “Because it’s just cool,” scores very highly in Chile and Argentina – is this coming from tech lovers, early adopters, or just people for whom image is important?
  • Lack of understanding of benefits and lack of knowledge of products are key barriers, and this is unsurprising. But the strong vote for products that work together should be a call to action for the industry. The importance of integrated offerings is supported by the number of people who say that they don’t understand how the smart home concept fits together. The manufacturer or retailer who really communicates and delivers this will be in a strong position.
  • People are more concerned about the physical risks of owning a smart home product than the cyber risks. Product malfunction is the top risk in all countries.
  • The only country where retailers are doing a reasonable job of explaining smart home is Mexico.
  • There is a three horse race for the hub – Amazon Echo leads in Brazil, Google Home in Chile and Apple Homekit in Mexico. In Argentina, Amazon Echo and Google Home are neck and neck.

Smart Home in 2017 is going to be a battle of the giants! For more information, please click here!

by AS

Leave a comment

Filed under Connectivity, Home automation, Smart Home, Smart Technology