Tag Archives: Market research

IT Channel in Rude Health as Distribution Grows 5% YoY in 1H 2018

The IT Channel has had a strong start to the year with a combined H1 18 YoY growth rate in distribution of 5.1% and resellers in most countries more optimistic about the coming 12 months than they were a year ago, according to CONTEXT, the IT market intelligence company.

Our much-anticipated ChannelWatch 2018 report is compiled from interviews with a representative sample of over 7,000 resellers to provide key insight into market trends and channel priorities across 14 countries: Australia/New Zealand, Baltics, Czech Republic, France, Germany, Italy, Poland, Portugal, Russia, Slovakia, Spain, Turkey, and the UK.

It found that all countries are in growth this year following a slight decline in H2 2017 where year-on-year (YoY) growth was 4.6%. Some markets have expanded at a rapid double-digit YoY growth rate in 2018 including Russia (21.7%) and Portugal (10.2%).

The majority (63%) are optimistic about business in the next 12 months, with just 10% believing they’ll be worse off and less than a third believing things will stay the same. Only Germany, Poland, Slovakia and the UK are less positive about the next 12 months than when they were polled in 2017, with the latter’s pessimism likely to be linked to Brexit uncertainty.

Portugal, Spain, Australia/New Zealand and Baltics were the most optimistic countries.

The number of resellers has also stabilised: after a decline of 3% noted last year, the YoY drop this report was a near negligible 0.3%. It’s also a mature market, with nearly half (49%) of those companies surveyed being over 15-years-old and just 14% less than five years-old.

Business services was named by the largest number of resellers (14%) as accounting for over a quarter of sales and the vertical they expect most growth in this year. It’s number one in six out of 13 countries, although retail tops the list in Eastern Europe (Baltics, Poland, and Slovakia) and Turkey while manufacturing is the pre-eminent vertical in Germany, the UK and Russia.

by AS

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IFA 2018: Consumer Electronics Gets Smarter

The Internationale Funkausstellung Berlin (IFA) show claims to be the world’s largest consumer electronics show. With over 1,800 exhibitors and 250,000 visitors from 31st of August-5th of September, it was certainly a mind-boggling place to experience. Continue reading

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Filed under Market Analysis, Mobile technology, Smart Home, Smart Technology

Validate – don’t just boast about – your customer or company credentials

Companies know that what customers, prospects and future employees trust most, is peer validation. But only leaders and innovators are using the latest technology and social media methods to obtain that validation. Continue reading

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Filed under IT Distribution, Retail

CONTEXT Brings Specialist IT Channel Insight to Argentina

At CONTEXT we’re constantly striving to bring insight and actionable market intelligence to the IT channel. Over the past three decades that central mission has seen us expand into 16 Western European countries, and even further afield: to Russia, Dubai, Japan and Brazil. We’re delighted to be taking the next step of our journey in South America by launching the first ever distributor panel in Argentina. It’s been a tough year for the channel there so far, but this is an opportune moment to offer CONTEXT’s unique market analysis, so that channel organisations can make crucial business decisions with greater confidence going forward. Continue reading

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Filed under Company news, IT Distribution, IT Pricing, Market Analysis, Uncategorized

As IoT Threats Hit the Mainstream, Opportunities Emerge for the Channel

The Internet of Things (IoT) does not represent the future of IT: it’s already here. From factories to hospitals, traffic systems and connected cars to the smart home, IoT devices and systems are deeply embedded into the world around us. It’s estimated there will be over 30 billion of these connected “things” in the world by 2020. But an escalation in real-world attacks against consumer-grade devices has prompted new warnings about security gaps.

Channel players should keep a close eye on developments. There are already opportunities here to add value for partners and end users by promoting IoT security. These will only increase as the risks from insecure devices go mainstream. Continue reading

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Filed under IoT, Market Analysis, Security

IFA 2018: What Can We Expect?

Radio was cutting edge technology almost a century ago, and the Internationale Funkausstellung Berlin (IFA)or Berlin International Radio Show, can truly claim to be “a partner to the future” having been a showcase for new technologies since 1924. The week-long event is still drawing in the crowds, and it’s estimated that this year’s IFA will welcome more than 1,800 exhibitors and 250,000 visitors when the doors open on 31st August— many of them industry professionals looking to build out their networks and scout for the latest technology innovations.

Relative newcomers to the technology show scene CES and MWC may have stolen some of the new products thunder earlier in the year, but this venerable exhibition still has the capacity to surprise, and provide a tantalising snapshot into the cutting edge of consumer technology. Continue reading

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Filed under Connectivity, Market Analysis, Smart Home, Smart Technology

Italy: a model of engagement between distributors and resellers

On 18th July a new forum for the channel in Italy called #DISTRICT was inaugurated in the trendy and recently renovated tech district of Milan – the initiator was G11 Media and Channel City, who invited CONTEXT to present our reseller and channel research and use the occasion to announce the distributor of the year awards for 2018.

Italy is the country, from our recent research, where resellers most like coming together at events. So in the Italian business culture it is clearly important for people to engage with each other, and keep up to date with the latest trends. The brains behind this new format, Marco Maria Lorusso, made it clear that the topics would be current, relevant, presented by experts, short in duration and long on exchange.

With that as the set-up, there was a clear hunger at the evening’s session to learn about what resellers are thinking through the results of the ChannelWatch survey. Italy is a model of engagement between distributors and resellers – it is the major European country where the participating distributors managed to achieve the highest number of reseller responses to the ChannelWatch survey – an impressive 1,610 responses. The distributors emphasised their interest in resellers expressing their voice. In a world as fragmented as the reseller community, it is important to have such opportunities, and in CONTEXT we are keen to develop the involvement of both distributor and reseller communities in all countries in this process of articulating what resellers are doing and thinking.

The results of the survey have been sent to the Italian distributors who participated in the survey – without their support it would not be possible to gain such powerful traction in the market, and we are grateful to them for this. The full ChannelWatch report will be published in early September and will be available for sale to all those interested in using this process to understand and engage with resellers in the technology industry.

Here is a link to the keynote given by Adam Simon, Global Managing Director of CONTEXT, at the evening on 18th July for those who want to have a sneak preview of the results!

by IA

 

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Filed under IT Distribution, Market Analysis, Uncategorized