Tag Archives: technology

35 Years and counting… stories from the IT frontline

In this latest post, CEO and co-founder Jeremy Davies reflects on the IT infrastructure challenges during the first few years at CONTEXT.

One of the reasons why working at CONTEXT in the early days was exciting, was that our work combined the business side with deep interest in emerging PC technologies. Balancing budgets and wanting to keep ahead of the curve was both challenging and fun. Continue reading

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Filed under Company news, Connectivity, Enterprise IT, Market Analysis, PCs

35 Years and counting… stories from the IT frontline

To mark CONTEXT’s 35th year anniversary, co-founder and CEO Jeremy Davies reflects on the state of computing during the early days at CONTEXT.

Starting a small business means adapting your needs to serious budgetary constraints. You need that 20MB hard drive, but can you afford it?

Towards the end of the 1980’s, the PC revolution was in full swing, but computers were not cheap. IBM’s PC came in at around £3,000 in those days, equivalent to £6,300 in today’s value. Margins were high double digits compared to today’s meagre low single points. At one point it is said that UK Apple dealers were making so much money, the Cupertino company asked them to stop the ostentatious displays of wealth and invest in their businesses. Continue reading

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Filed under Company news, IT Distribution, IT Pricing, Market Analysis, PCs

35 Years and counting… stories from the IT frontline

To mark CONTEXT’s 35th year anniversary, co-founder and CEO Jeremy Davies reflects on the early days of the IT industry and the beginnings of CONTEXT.

It’s now 35 years since CONTEXT began tracking the IT business. That’s quite a thought in itself. The fact that we have been able to create a business from scratch and – despite all odds – still be here, thriving, 35 years later.

But what’s even more stunning is to have been a witness to the changes that have taken place since those pioneer PC days. And what has kept us in business has been that change: not only have we watched it but we lived it, taking an active part as a small and growing business, embracing the latest technology as it unfurled and integrating the new as we built the platforms and processes needed to track the burgeoning IT industry.

So, a few facts to illustrate. In the 1980’s, magazines were king. Vendors advertised in Magazinemagazines, prices, specifications and even dealer lists. To track prices, one had to track magazines. This intensely manual job resulted in output that every month saw huge physical printed files sent out to subscribing customers. If you wanted to know specs and pricing, you opened a folder and leafed through pages of printed text. A huge step forward was achieved when data files began to accompany the printed “books”.

Surveying dealers was another challenge. To create our master dealer list in the UK, we got hold of the Yellow Pages directory, and telephoned every entry that had the word “computer” in it. We asked three simple questions: Do you sell microcomputers? Which ones do you sell? Which ones are you authorised to sell?The calls were done by a dedicated in-house team who, after building the list, started contacting resellers every two months, asking for sales figures. These were manually entered into paper spreadsheets, and the calculations done – you got it, manually. Printed reports then appeared every two months detailing these aggregated and projected sales of PCs, Printers and Software.

This is not to say there were no computers involved from the beginning. There was one. It was an Osborne 1 portable computer, running CP/M on a 4.0 MHz Zilog Z80 processor and 64 KB of RAM. Twin 5.25” floppies and a 5” screen completed the picture. As work volumes grew, we invested in our first IBM twin floppy PC. And then came hard disk drives… but that’s another story!


CONTEXT’s first office was at 9-11 Kensington High Street, which is now a hotel



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Filed under Company news, Enterprise IT, IT Distribution, IT Pricing, Market Analysis, PCs

Channel Predictions for 2018: The drivers of change

As part of a series of Prediction blogs for 2018, we interviewed Tim Curran, CEO of the Global Technology Distribution Council (GTDC) on his views of what this year might bring for the channel.

The pace of technology industry change continues to accelerate – and with it comes unprecedented opportunity as well as significant potential for disconnects and dislocation. Continue reading

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Filed under Enterprise IT, IoT, IT Distribution, Market Analysis, Retail, Uncategorized

Channel Predictions for 2018: A global PC Manufacturer speaks about digital transformation

In order to start the year, CONTEXT has asked senior executives from across the Channel globally to state their predictions for 2018. Today’s post is by Ralf Jordan, Head of Distribution in EMEA for Dell

RalfJordanIn 2018 the world will take another step forward in its Digital Transformation. The IT industry will continue to play a pivotal role helping organisations reinvent themselves to realise their digital future. We see three transformations underpinning this – IT; Workforce; and Security. IT centres on helping customers modernise their infrastructure; Workforce focuses on connecting people anytime, anywhere; and Security aims to protect organisations from the one million cyber attacks every day. 2018 can be the year of change and with change comes rich opportunities as industries are transformed, human progress is accelerated and lives are changed.

To see all of Dell EMC predictions for 2018, take a look to the following article: Dell Technologies 2018 Predictions – Entering the Next Era of Human Machine Partnerships

My personal ‘New Year resolution’ is to ‘Learn something new every single day of the Year’. I subscribed to a couple of industry and non-industry newsletters and Vlogs and will dedicate at least five minutes a day on something new. The willingness and ability to learn is in my mind the most critical success factor to succeed not only in our IT industry but in life in general.


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Filed under IT Distribution, Market Analysis, Security

Collaboration: A Distributor point of view on Roles and Innovation

Adam Simon and Chris Petersen interview Nitin Chhabra, CEO Ace Turtle

As part of our continuing series examining a wide range of collaborative ecosystems, we are examining the transformation of the supply chain and the role of the distributor. The rising expectations of consumers are creating stress points on logistics and profitability for both retailers and brands. Fulfilment the last mile is not only a requirement of the new retail ecosystem, distributors must now emerge as innovation partners that create strategic opportunities for both retailers and brands. Continue reading

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Filed under omnichannel, Retail, Retail in CONTEXT

Collaboration: A Technology Retailer Perspective

Adam Simon and Chris Petersen interview Bülent Gürcan, CEO, TeknoSA

This blog is part of our continuing series examining a wide range of collaborative ecosystems that are emerging in response to consumer behaviour and expectations. While omnichannel is the new normal for customers, retailers are still evolving their transformation refining their business models to balance offline and online retail.

As strategic collaboration evolves in a new ecosystem across retail, there are as many questions as there are answers. We were excited to have an opportunity to explore these issues in a conversation with Bülent Gürcan, CEO of TeknoSA. Continue reading

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Filed under Market Analysis, omnichannel, Retail