Canon EXPOs have been held every five years since 2000 in New York, Paris, Tokyo and Shanghai (although the fourth Shanghai event is scheduled for 2016). Each event has a different theme, but all have the same purpose: to introduce and define Canon’s five-year vision and strategy.
I had the chance to attend the Canon EXPO Paris last year and have to admit that the event was an impressive exposition of existing and future imaging products, technologies, services and solutions. Some of the prototypes showcased – such as MREAL and the Rich Collaboration System – made me feel like I had travelled ‘back to the future’.
In his keynote speech, Fujio Mitarai, chairman and CEO of Canon Inc., reviewed current economic challenges and explained his vision for the future of Canon. Currently, most of Canon’s products are manufactured in Japan but he said this is to change in the near future. Canon is to broaden its operations and collaborate more globally: products for healthcare business are to be produced in the US while in Europe Canon will focus on printing and network solutions. Canon sees the EMEA region as ‘the brightest spot for growth’ and will be seeking partners across all regions to innovate and to change the ways in which people interact in the future.
Canon believes that the Internet of Things will depend on ‘Imaging of Things’ and this is where it sees vast opportunities for growth. The company wants to be involved in every stage of the process, and believes that every image will be connected via smart devices that can capture, record, store, edit, share and print. Canon plans to build an ecosystem of products and services by adding solutions for every part of the imaging experience in B2C (digital consumer services) and B2B.
Rokus van Iperen, president and CEO of Canon Europe, Middle East and Africa, stated that Canon will continue to focus on its core businesses while expanding globally, and also emphasized the importance of the rapidly growing markets that Canon will target in years to come: 3D printing, graphical arts and network visual solutions (NVS) to respond to the demand from security and retail markets.
Like many other vendors, Canon has explained and introduced new services and solutions for the B2B market in order to help businesses improve productivity and efficiency and enhance end-users’ experiences using one face to the customer approach. The company builds tailored solutions for vertical markets that have specific needs, such as finance, insurance, manufacturing and health. At the moment, such solutions account for one fifth of Canon’s total revenue in Europe – a figure which it expects to double in the next few years by increasing the number of partners with direct and indirect IT competences.
Value-added solutions go well with services (outsourcing, data and document management, workflow automation and marketing communication management, etc.), therefore, Canon continues to focus on these areas and simultaneously invest in its capability to build services by integrating and adapting their added value, and also creating partnerships that will help it to collaborate and remain competitive in the rapidly changing world of technology. Canon strives not only to digitize customers’ business processes but – in common with other vendors – to automate workflows. The next few years will show how well Canon manages to compete in this highly competitive space.