Tag Archives: Context Smart Home Survey

What to expect in IFA 2017?

For growth in the tech industry it’s all about Internet of Things and of course the Internet of Playthings – this year’s IFA will be an exciting place to witness this. The pre-show announcements point to make or break smart watches from Fitbit, new wearables from Samsung, a new connected toothbrush from Philips, a “behemoth” gaming machine from Acer, and new mixed-reality headsets from Microsoft.

The agenda of the various conference programmes, shows that IFA, just like its sister shows CES and MWC, give most airtime to the new, and hardly any to how technology companies can optimise the vast but legacy categories such as PC’s, printers and displays. So, for example, the keynotes will focus on digital health (Philips & Fitbit), “building the possible” (Microsoft – could this be related to their mixed reality offering?) and an intriguing topic of mobile and AI from Huawei – are they launching their own Siri/Cortana competitive offering? The IFA+ summit is focused on IOT, wearables, integrating tech in smart home, and the latest on immersive computing. It’s all about the next level – nothing stands still, although there is a timeless element about the IFA show, with its long history stretching back to 1925.

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As you wander around the 155,000 square metres of space, and get to meet the 1,805 exhibitors, do not forget to put the innovation areas on your itinerary.

Here are two of them: in hall 6.2 there are 78 companies presenting smart home offerings – covering security, lighting, home automation, cloud platforms and gateways. Look especially for the advances in voice control and the linking of smart home solutions to this technology, which is less than one year old in Europe and has already made an enormous difference to the smart home market. Then, not far away, there is hall 26 – this is the innovation pavilion where IFA Next is housed (it used to be known as IFA Tec Watch). Here you will find start-ups and all those next generation products, the ones to watch.

In pavilion 26, there is also another smart home area, with another 10 vendors, and associations, which is also not to be missed. And especially at 4pm on 4th September, when three smart home associations – the Smart Homes & Buildings Association (UK), Fédération Française de Domotique (France), and Smart Home Initiative (Germany), will sign an international cooperation agreement working together to build the category across Europe. CONTEXT is associated with all three associations, having been a force in bringing them together, and already collaborated on a number of pan-European projects.

Lastly, and not least, CONTEXT is looking forward to hosting its annual IFA dinner with clients and partners – the opportunity to hear the latest CONTEXT research on Smart Home and Immersive technology, will be delivered in a delightful Berlin venue, providing a great opportunity to relax, meet up and network.

by AS

 

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Filed under Connectivity, Home automation, IoT, Market Analysis, Mobile technology, Retail, Smart Home, Smart Technology, Wearables

A Take On Tech

Becky Connolly is an A-Level student who is doing work experience at CONTEXT. Given the recent survey results showing the passion of 18-24 year-olds for Smart Home products, we asked her to give her perspective on technology as a member of Generation Z.

Having come to my work experience at CONTEXT, I joined armed with nerves, excitement and my Mac. That’s right, I’m part of the BYOD generation (Bring Your Own Device), where we bring our beloved laptops, phones and tablets in fear of the unknown technology that may be lying ahead of us. Our Generation is famous for its insatiable appetite for the latest and greatest technology- the most popular connotations of Generation Z being a square-eyed teenager (often looking like a zombie) completely fixated by their devices; be it phone, laptop or television screen. But how does our perspective differ to that of older people, including millennials?

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Importance of technology
Technology has captivated our lives. I use technology in any way possible which will enhance features of my life in a few types and swipes which nowadays is becoming easier and easier.

Technology is not only used for social media, despite the heavy connotations (having said that, I am an avid Snapchat user). A large influence of technology is instilled in us from childhood, via the use of technology in classrooms; seeing as 77% of teachers use it for instruction as 81% of teachers believe that it can enrich classroom learning. Having adapted to technology through my education I have become not only more adept to technology but dependent on it for my studies; apps such as Quizlet and SimpleMind contained the sources of my revision for eight out of my ten GCSE subjects. Needless to say, technology was VERY important to me during this course.

An environment that appeals to younger generations
As the technology world blossoms, develops and shuttles into full speed, so do the minds of Generation Z. The answer is this; to attract the younger generation, the workplaces have to advance much further in an attempt to keep up with technology. If you have “dinosaur” computers which are inexplicably slow and missing out on features which are now just the “basics” paired with caveman wifi, the appeal (no matter how cool the job) will be gone, for example- if I were offered two jobs (and I liked both) and in one office there were state-of-the-art Macs and iPads dotted around everywhere, and the other used the same technology that Shakespeare used to write Macbeth, let’s just say I’d go for the former- wouldn’t you?

Furthermore, if your job entails a flair of creativity that initially could not be expressed through technology but now can be, it is essential for the young, talented recruits to have access to the advanced technology so that they can use it and develop their skills to the highest standard. Using the latest technology would also enable flexibility of the workplace. Technology-based work ensures that one can access their work in the office, at home or even abroad. This creates a sense of continuity for the worker and the company and assures that work is accessible from anywhere.

Technology investments worth making
Alongside many people of Generation Z, my prize possession is my phone; this is not uncommon, seeing as 88% of teenagers own phones, and 84% of them are smartphones. This shows that teenagers are willing to invest more in their technology for the better features. Right now, the favoured model is an iPhone; their perfect compatibility for the demands of Generation Z including social media, video streaming and education means that the price of £599 is often met and in high demand. It seems extortionate, but their dependability, fast-response and daily use make them a more worthy investment than a holiday, which would only last a few days.

As far as hopes are concerned, one cannot even begin to hope or imagine how far technology will develop over the years; if somebody told me that I’d be buying my latte via my thumbprint a few years ago… let’s just say technology is astonishing, awe-inspiring and unimaginable, really.

 

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Filed under Mobile technology, PCs, Retail, Smart Home, Smart Technology