For growth in the tech industry it’s all about Internet of Things and of course the Internet of Playthings – this year’s IFA will be an exciting place to witness this. The pre-show announcements point to make or break smart watches from Fitbit, new wearables from Samsung, a new connected toothbrush from Philips, a “behemoth” gaming machine from Acer, and new mixed-reality headsets from Microsoft.
The agenda of the various conference programmes, shows that IFA, just like its sister shows CES and MWC, give most airtime to the new, and hardly any to how technology companies can optimise the vast but legacy categories such as PC’s, printers and displays. So, for example, the keynotes will focus on digital health (Philips & Fitbit), “building the possible” (Microsoft – could this be related to their mixed reality offering?) and an intriguing topic of mobile and AI from Huawei – are they launching their own Siri/Cortana competitive offering? The IFA+ summit is focused on IOT, wearables, integrating tech in smart home, and the latest on immersive computing. It’s all about the next level – nothing stands still, although there is a timeless element about the IFA show, with its long history stretching back to 1925.
As you wander around the 155,000 square metres of space, and get to meet the 1,805 exhibitors, do not forget to put the innovation areas on your itinerary.
Here are two of them: in hall 6.2 there are 78 companies presenting smart home offerings – covering security, lighting, home automation, cloud platforms and gateways. Look especially for the advances in voice control and the linking of smart home solutions to this technology, which is less than one year old in Europe and has already made an enormous difference to the smart home market. Then, not far away, there is hall 26 – this is the innovation pavilion where IFA Next is housed (it used to be known as IFA Tec Watch). Here you will find start-ups and all those next generation products, the ones to watch.
In pavilion 26, there is also another smart home area, with another 10 vendors, and associations, which is also not to be missed. And especially at 4pm on 4th September, when three smart home associations – the Smart Homes & Buildings Association (UK), Fédération Française de Domotique (France), and Smart Home Initiative (Germany), will sign an international cooperation agreement working together to build the category across Europe. CONTEXT is associated with all three associations, having been a force in bringing them together, and already collaborated on a number of pan-European projects.
Lastly, and not least, CONTEXT is looking forward to hosting its annual IFA dinner with clients and partners – the opportunity to hear the latest CONTEXT research on Smart Home and Immersive technology, will be delivered in a delightful Berlin venue, providing a great opportunity to relax, meet up and network.