The SH&BA – Smart Home and Builders’ Association – Retailer & Manufacturer Panel met this past week in London. The attendees were truly a reflection of the convergence of the devices and technology in our homes and lifestyle. Participants represented a variety of industries and sectors including: manufacturing, vendors, retailers, associations, government agencies as well as academia and industry experts. What does such a diverse group of attendees gather to discuss?
Smart Home – The hub of a digital lifestyle
IoT (internet of Things) devices have been in existence for a couple of decades. They enable connecting a variety of devices to the internet to send and receive data. That capability is not very exciting for most customers. But the ability to use IoT to monitor household utility connections to save money becomes a much more compelling reason for consumers to consider a “smart” home.
Many of the examples discussed in the SH&BA forum were about the increasing ease of use for consumers, and the value the smart devices play in making life convenient. Steve Moore from Dixons Carphone illustrated how their Honey Bee becomes a hub to connect many devices in the home. And even more importantly, it becomes the homeowners’ support centre where they can get answers to questions about devices they own. Steve Moore perhaps best summarised the key to Smart Home expansion by saying that we are at the stage where our “Goal is to take the friction out of life”.
Maybe we shouldn’t be calling it “Smart”
Rick Hartwig from the IET (Institute of Engineering and Technology) made the interesting point that we shouldn’t be using the term “Smart” home. Smart implies futuristic … a long way off. Mr. Hartwig argued that in many ways aspects of the digital “smart” home are already here. Most customers who are online already have at least one device beyond a PC connected to an internet. In the near future, energy and power consumption will be prime drivers for the home owner to adopt “smart” connected technology which adapts its settings to hours of the day in order to save energy.
The Power of Voice is rapidly accelerating adoption
One of the most exciting buzz factors in the smart home arena is the power of voice control. Initially propelled by Amazon Echo, Google Home, Apple and Microsoft are all rushing ahead with voice control speakers which become more humanised “hubs” for a variety of smart devices throughout the home.
Keynote speaker Theunis Scheepers brought some cutting edge examples from the evolution of the Amazon Alexa ecosystem. The speaker is the “human portal”, but the real genius is the Alexa cloud platform. The Alexa cloud is essentially an API system that enables partners to connect their devices to Alexa for voice control. In reality the Echo device is an array microphone and speaker – the “smart” is in the cloud that enables the customer to interact in a very natural way of using their voice to direct their digital lifestyle.
The Future of Smart Home
Adam Simon, from CONTEXT and Chair of the SH&BA Association, updated the group on the latest CONTEXT Smart Home Survey. The trends are clear, and consistently upward. More consumers are aware of “smart home” and more plan to purchase a device for their home, but the patterns vary significantly by country.
From a consumer perspective, smart home adoption is still a “mid-term” play with purchases planned on 3 to 5 year horizon. The exception is in the builder market where whole house adoption is accelerating because it is “built in” as the backbone of the home and constitutes a relatively small part of the overall home market.
If there was one clear consensus and predictor for Smart Home it is that the power of voice will rapidly accelerate adoption. Amazon reported that Echo is now selling at 9X the holiday rate, and the Echo Dot is being bundled as a 6 pack so consumers can cover every room of their house. With the speaker hub and API cloud system we have now reached a stage similar to that of the smartphone with apps that make a connected life possible and convenient.
The next Retailer & Manufacturer Panel will be on 14th November, 2017.
For more information about SH&BA or if you are interested to attend the SH&BA panel please email firstname.lastname@example.org
Guest blog by Chris Petersen, IMS