MWC 2015: ‘Smart’ was the name of the game

by Marie Christine, Senior Analyst

With around 90,000 visitors, almost 2,000 exhibitors and large sums of money spent on shiny stands, gadgets and demos, another Mobile World Congress (MWC) came to an end last week. This year, we saw big releases from the likes of HTC, Microsoft and Samsung to name just a few, with the latter revealing two new flagship devices.

In addition to these, smart wearables were of course all the rage at this year’s event with new fitness trackers, smartbands and smartwatches revealed and wrist technology stealing the show from smartphones.

LG for example, demoed its luxury wristwatch, the Watch Urbane LTE which comes with its own SIM card and allows users to make calls, receive emails and search the web from their wrist without any connectivity to a mobile handset.

But, it wasn’t all smartphones and wearables at MWC this year. Smart cars, homes, offices and travel were just some of the main themes in addition to plenty of new gadgets on display including:

  • Bluesmart: a connected carry-on bag which not only weighs itself but tells you its weight via an app. It also comes with a SIM card so you can trace it on a map if and when you happen to lose it.
  • Panasonic Nubo: the first 4G-connected home surveillance camera that allows you to monitor your home and property without the need for a Wi-Fi connection.
  • Oral-B SmartSeries: The new Oral-B app for its SmartSeries Bluetooth-connected toothbrushes delivers real-time brushing instructions as well as a series of ‘journeys’ such as Fresh Breath, Plaque Fighter, Whitening, Gum Health etc.
  • AT&T Digital Life & Drive: AT&T’s digital life and drive platforms now work together which means you can use your car’s voice control to issue commands to devices at home such as unlock your doors and turn on the lights before you actually get home.
  • LG Magic Mirror: Snow White style, this mirror uses an Android app that analyses your complexion and gives you a diagnosis of the condition of your skin.

These are just some of the releases. We look forward to seeing what 2016 brings us, particularly in relation to how some of the predicted trends at the event develop over the coming months.

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Filed under Mobile technology, Smart Technology

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